Observation of Local Business Enterprise:
Upon visiting a local business enterprise, I observed that it was a small family-owned bakery. The main business activities included baking and selling a variety of bread, pastries, and cakes to the local community.

Obstacles Faced by the Enterprise:
1. Competition: The bakery faced stiff competition from other well-established bakeries in the area, making it challenging to attract and retain customers.
2. Rising Costs: The increasing costs of ingredients, utilities, and labor were putting a strain on the profitability of the business.
3. Seasonal Fluctuations: The demand for baked goods varied throughout the year, with certain seasons being slower than others, leading to inconsistent revenue.
4. Marketing and Branding: The bakery struggled with effective marketing and branding strategies to differentiate itself from competitors and attract new customers.

How the Obstacles are Tackled:
1. Specialization: The bakery decided to focus on a few signature products that were unique and popular among customers, helping them stand out from the competition.
2. Cost-cutting Measures: The business implemented cost-cutting measures such as bulk purchasing, energy-saving practices, and optimizing staffing levels to reduce expenses.
3. Diversification: To mitigate the impact of seasonal fluctuations, the bakery introduced new seasonal products and expanded their catering services to generate additional revenue.
4. Improved Marketing: The bakery invested in social media marketing, collaborations with local influencers, and loyalty programs to enhance brand visibility and attract new customers.
Through these strategies, the bakery was able to overcome obstacles and improve its overall business performance.