The protection of buyers ofgoods and services againstlow quality or dangerousproducts and advertisementsthat deceive people

Consumer protection is a group of laws and organizations designed to ensure the rights of consumers, as well as fair trade, competition, and accurate information in the market place.The laws are designed to prevent the businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors.They may also provide additional protection for those most vulnerable in society. Consumer protection laws are a form of government regulation that aim to protect the rights of consumers.For example, a government may require businesses to disclose detailed information about products—particularly in areas where safety or public health is an issue, such as food. Consumer protection is linked to the idea of consumer rights, and to the formation of consumer organizations, which help consumers make better choices in the market place and get help with consumer complaints.