All Courses
Explore Courses UPSC Exam UPSC Test Series Free Notes EduRev Infinity Get the App Login Join for Free
Sign in Open App
Commerce Exam  >  Commerce Questions  >  Which of the following is not a function of m... Start Learning for Free
SaveJoin the Discussion on the App
Which of the following is not a function of marketing?
  • a)
    Bending the customers according to product
  • b)
    Marketing planning
  • c)
    Product designing and development
  • d)
    Gathering and analysing market information
Correct answer is option 'A'. Can you explain this answer?
FREE This question is part of
Download PDF Attempt Test
Download PDF Attempt this Test
Most Upvoted Answer
Which of the following is not a function of marketing?a)Bending the cu...
7 Functions of Marketing - Setting and 
Free Test
FREE
Start Free Test
Start Free Test
Community Answer
Which of the following is not a function of marketing?a)Bending the cu...
Function of Marketing

Marketing is a business activity that involves identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The functions of marketing include the following:

Marketing Planning
Marketing planning is the process of setting goals, objectives, strategies, and tactics for promoting products and services to target customers. It involves analyzing market trends, customer needs, and competitive forces to develop an effective marketing plan.

Product Designing and Development
Product designing and development are the processes of creating new products or improving existing ones to meet customer needs and wants. It involves research, development, testing, and launching of products that satisfy customer demands.

Gathering and Analyzing Market Information
Gathering and analyzing market information is the process of collecting data about customer needs, wants, preferences, and buying behavior. It involves using various research methods such as surveys, focus groups, and data analysis to understand market trends and customer behavior.

Not a Function of Marketing

Bending the Customers According to Product
Bending the customers according to product is not a function of marketing. It is an unethical practice that involves manipulating customers to buy products that do not meet their needs or wants. Marketing should focus on creating products and services that satisfy customer needs and wants, rather than forcing customers to buy products that do not meet their expectations.

Conclusion
Marketing is an essential business function that involves identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The functions of marketing include marketing planning, product designing and development, and gathering and analyzing market information. Bending the customers according to product is not a function of marketing as it is an unethical practice that manipulates customers to buy products that do not meet their needs or wants.
Attention Commerce Students!
To make sure you are not studying endlessly, EduRev has designed Commerce study material, with Structured Courses, Videos, & Test Series. Plus get personalized analysis, doubt solving and improvement plans to achieve a great score in Commerce.
< Previous Question Next Question >
Explore Courses for Commerce exam

Similar Commerce Doubts

Read the following text and answer the questions given below:Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous 'Bhujia-Sev'. It was a quick-selling product for locals and foreign tourists. His second generation expanded the business and got 'Yamuna Ki Bhujia' registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items, etc. However, 'Bhujia-Sev' remained the most popular product of the brand creating maximum revenue.'Yamuna Ki Bhujia' offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now it has virtually become a synonym for bhujia-sev in the market, so much so, that people ask for 'Yamuna Ki Bhujia' instead of bhujia-sev. 'Yamuna Ki Bhujia' has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customers through internet selling.Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, VIGYAPAN PVT. LTD. for promoting the product.On the advice of VIGYAPAN PVT. LTD., 'Yamuna Ki Bhujia' has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc.Q. 'Yamuna Ki Bhujia' offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name.Identify the factor affecting the element of marketing mix being discussed above.

Direction: Read the following text and answer the questions that follow:Mr. Mehra is working at the post of General Manager in AU Small Finance Rajasthan. He is transferred to Hyderabad. So he sold his old sofa, and bed through OLX. In Hyderabad, he bought a new sofa and small bed of his choice according to the space of the room placing online order to Godrej Furniture. On receiving the delivery of the items, he found colour defect in the sofa so he filed an online complaint with customer care cell of Godrej Furniture. The head of customer grievances cell forwarded this complaint mail to the Marketing manager and Production manager for further action. In enquiry, it was found that M/s Touchwood Furniture Dealers, distributor of Godrej Furniture in Hyderabad made the ‘default on delivery’ while taking online order from Godrej Furniture for making delivery to its online customers.‘So he sold his old sofa, and bed through OLX.’Q. Identify in the type of e-business model involved in the transaction mentioned here.

Direction: Read the following text and answer the questions that follow:Mr. Mehra is working at the post of General Manager in AU Small Finance Rajasthan. He is transferred to Hyderabad. So he sold his old sofa, and bed through OLX. In Hyderabad, he bought a new sofa and small bed of his choice according to the space of the room placing online order to Godrej Furniture. On receiving the delivery of the items, he found colour defect in the sofa so he filed an online complaint with customer care cell of Godrej Furniture. The head of customer grievances cell forwarded this complaint mail to the Marketing manager and Production manager for further action. In enquiry, it was found that M/s Touchwood Furniture Dealers, distributor of Godrej Furniture in Hyderabad made the ‘default on delivery’ while taking online order from Godrej Furniture for making delivery to its online customers.“The head of customer grievances cell forwarded this complaint mail to the Marketing manager and Production manager for further action.”Q. Identify the scope of e-business mentioned in this case.

Direction: Read the following text and answer the questions that follow:Mr. Mehra is working at the post of General Manager in AU Small Finance Rajasthan. He is transferred to Hyderabad. So he sold his old sofa, and bed through OLX. In Hyderabad, he bought a new sofa and small bed of his choice according to the space of the room placing online order to Godrej Furniture. On receiving the delivery of the items, he found colour defect in the sofa so he filed an online complaint with customer care cell of Godrej Furniture. The head of customer grievances cell forwarded this complaint mail to the Marketing manager and Production manager for further action. In enquiry, it was found that M/s Touchwood Furniture Dealers, distributor of Godrej Furniture in Hyderabad made the ‘default on delivery’ while taking online order from Godrej Furniture for making delivery to its online customers.“M/s Touchwood Furniture Dealers, distributor of Godrej Furniture in Hyderabad made the ‘default on delivery’ while taking online order from Godrej furniture for making delivery to its online customers.”Q. Identify the limitation of e-business stated here.

Top Courses for CommerceView all

Top Courses for Commerce

Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer?
Question Description
Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer? for Commerce 2025 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for Commerce 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer?.
Solutions for Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer? in English & in Hindi are available as part of our courses for Commerce. Download more important topics, notes, lectures and mock test series for Commerce Exam by signing up for free.
Here you can find the meaning of Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer?, a detailed solution for Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer? has been provided alongside types of Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Which of the following is not a function of marketing?a)Bending the customers according to productb)Marketing planningc)Product designing and developmentd)Gathering and analysing market informationCorrect answer is option 'A'. Can you explain this answer? tests, examples and also practice Commerce tests.
Explore Courses for Commerce exam

Top Courses for Commerce

Explore Courses

Suggested Free Tests

Signup for Free!
Signup to see your scores go up within 7 days! Learn & Practice with 1000+ FREE Notes, Videos & Tests.
10M+ students study on EduRev
Get App
© EduRev
Education Revolution
Signup to see your scores go up within 7 days!
Access 1000+ FREE Docs, Videos and Tests
Takes less than 10 seconds to signup