Moving ahead with its plans to make e-commerce processes open source and curbing digital monopolies, the Department for Promotion of Industry and Internal Trade (DPIIT) appointed an advisory council to design and accelerate the adoption of open network for digital commerce.
The nine-member panel includes National Health Authority CEO RS Sharma, Infosys non-executive chairman Nandan Nilekani, Quality Council of India Chairman Adil Zainulbhai, Co-founder & Head of Digital India Foundation Arvind Gupta, and MD & CEO of National Payments Corporation of India Dilip Asbe among others.
The move by the government is the latest in a series of changes announced or being planned to be rolled out by the government for the e-commerce sector.
In this brief, we will discuss the following aspects:
- Ram is a small retailer and want to showcase his products to multiple platforms for which he have to currently work with individual platforms or use various methods to showcase products.
- With ONDC, it is possible he can expose products on various platforms at the same time.
- If someone is searching let’s say a Blue t-shirt, the network can show multiple sellers with the same product because everybody is using an easily understandable protocol of ONDC.
- So, retailers would benefit from visibility, reach, ability to connect with customers faster and in a much cheaper way.
Unified Payments Interface (UPI)
- Unified Payments Interface (UPI) is a platform operated by India’s Reserve Bank which enables real-time payments among banks and payment schemes like Google Pay.
- The UPI was advanced as a way of improving access to banking services.
- The ONDC has been pitched as easing access to e-commerce services for India’s myriad small businesses.