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 Page 3


An India-led global mass movement to nudge 
individual and community action to protect and 
preserve the environment 
Page 4


An India-led global mass movement to nudge 
individual and community action to protect and 
preserve the environment 
2
This word is LiFE, which means ‘Lifestyle For 
Environment’. Today, there is a need for all of us to 
come together and take Lifestyle For Environment  
forward as a campaign. This can become a mass 
movement towards an environmentally conscious 
lifestyle.
Page 5


An India-led global mass movement to nudge 
individual and community action to protect and 
preserve the environment 
2
This word is LiFE, which means ‘Lifestyle For 
Environment’. Today, there is a need for all of us to 
come together and take Lifestyle For Environment  
forward as a campaign. This can become a mass 
movement towards an environmentally conscious 
lifestyle.
3
Transitioning from throwaway culture to a circular economy 
is imperative
Environmental 
degradation and 
climate change 
impact ecosystems 
and populations 
across the globe
Without timely action, 
800 million to 3 billion 
people are projected 
to experience chronic 
water scarcity due 
to droughts at 2°C 
warming.
1
Global economy could 
lose up to 18% of 
GDP by 2050 without 
urgent action by all
2
Several policy reforms have been implemented globally to address environmental 
degradation and climate change. Actions required at the level of individuals, 
communities and institutions, despite their enormous potential, have received limited 
attention.
Changing individual and community behaviour alone can have a significant impact 
on the environmental and climate crises.
1
 According to the United Nations Environment Programme (UNEP), 
if 1 out of 8 billion people worldwide adopt environment-friendly 
behaviours in their daily lives, global carbon emissions could drop upto 
20 per cent
3
2
 The 2020 UNDP report ‘The Next Frontier: Human Development and the 
Anthropocene’ says that, “Humans wield more power over the planet 
than ever before. In the wake of COVID-19, record-breaking temperatures, 
and spiralling inequality, it is time to use that power to redefine what we 
mean by progress, where our carbon and consumption footprints are no 
longer hidden.”
4
Circular economy can generate around INR 14 lakh crore of 
additional cost savings by 2030.
5
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