Introduction
- Decision making is a crucial aspect of modern administration, as emphasized by Simon, who believes that administration is essentially decision making.
- It involves selecting the best course of action from various alternatives to achieve specific objectives more effectively.
- Peter F. Drucker also highlights the importance of decision making in management, stating that it is the core of a manager's role.
- Decision making is vital for organizational effectiveness because it directs and controls the behavior of members within the organization.
Features of Decision Making
- Goal-Oriented: Decision making is always directed towards achieving specific goals or objectives.
- Involves Alternatives: It requires a consideration of different alternatives or options before arriving at a decision.
- Dynamic Process: Decision making is not static; it adapts to changing circumstances and information.
- Environment-Related: Decisions are influenced by and connected to the surrounding environment and context.
- Continuous Process: Decision making is an ongoing activity that does not stop at any point.
- Intellectual and Rational: It involves careful thought, analysis, and rationality, rather than impulsive or emotional responses.
Types of Decision Making
1. Organizational and Personal Decisions:- Organizational decisions are made to benefit the organization as a whole. When an executive makes a decision in their official capacity within the organization, it becomes an official organizational decision.
- Personal decisions are made by an executive as an individual, outside of their role in the organization. For example, when an executive changes jobs or organizations, they are making a personal decision.
2. Individual and Group Decisions:
- Individual decisions are made by a single person within the organization, typically for routine issues where established policies are in place.
- Group decisions involve a team of individuals working together to make a decision, such as those made by a board of directors or a committee.
3. Routine and Strategic Decisions:
- Routine decisions are made regularly following set rules, procedures, and policies. They do not require new data and can be made with little deliberation.
- Strategic decisions are more significant and typically made by top management. These decisions involve policy matters and require thorough research and analysis of potential alternatives.
4. Programmed and Non-Programmed Decisions:
- Programmed decisions address routine and repetitive issues where information is readily available and can be processed in a planned way. These decisions have a short-term impact and are relatively straightforward.
- Non-programmed decisions deal with unique or unusual problems that cannot be addressed in a predetermined way. These problems do not have standard solutions, requiring a high level of executive judgment and deliberation to resolve.
5. Policy and Operative Decisions:
- Policy decisions are crucial and made by top management, impacting the entire organization.
- Operative decisions are made by lower management to implement policy decisions. For example, setting a bonus policy is a decision for top management, while calculating bonuses is an operative decision handled at lower levels.
Decision Making Process
Decision Making is a process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.
Defining the Problem:
- The decision-making process starts with recognizing a problem that needs a decision. Clearly defining the problem is crucial because finding the right answer depends on asking the right questions.
Analyzing the Problem and Gathering Information:Analyzing the problem helps classify it, which is important for determining who should make the decision and who should be consulted. When classifying the problem, consider the following guidelines:
- Nature of the Decision Problem: Is it strategic or routine?
- Impact of the Decision: What will be the consequences?
- Periodicity of Decision: How often does this decision need to be made?
- Futurity of Decision: What is the time frame for the decision?
- Limiting or Strategic Factor: What are the key factors influencing the decision?
Developing Alternative Solutions:
- Developing alternative solutions is a crucial step in the decision-making process. It involves finding different options to address the problem at hand.
- The purpose of identifying alternative solutions is to choose the best course of action after careful evaluation.
- However, even after identifying alternatives, there is still a possibility of making a wrong decision or final choice.
- A useful principle when considering alternative solutions is to ask, “What could happen if no action is taken at all?” This helps in understanding the potential consequences of inaction.
Selecting the Best Solution:
- To choose the best alternative, it is necessary to evaluate the available options. There are different methods for evaluating alternatives:
- Intuition: This involves selecting a solution that appears to be a good idea at the time. However, relying solely on intuition can be risky, as it may lead to incorrect decisions.
- Weighing Consequences: This method involves comparing the consequences of different alternatives. Peter Drucker suggested four criteria for evaluating the consequences:
- Risk: Assessing the risks associated with each course of action.
- Economy of Effort: Evaluating the benefits of the course of action relative to the effort required.
- Timing: Determining whether the situation calls for the proposed course of action.
- Limitation of Resources: Considering the constraints on resources when evaluating alternatives.
Converting the Decision into Effective Action:
- Once a solution has been chosen using the above criteria, it is important to translate it into effective action.
- A decision should be communicated to those responsible for its execution in clear and understandable language.
- Involving the working group in the decision-making process, especially during the development of alternatives, can improve the quality of the final decision.
- This participation helps identify overlooked points and potential obstacles to execution, providing a sense of responsibility and securing cooperation for implementation.
Question for Process and Techniques of Decision-Making
Try yourself:
What type of decision involves addressing routine and repetitive issues where information is readily available and can be processed in a planned way?Explanation
- Routine decisions involve addressing repetitive issues with readily available information.
- These decisions follow set rules, procedures, and policies.
- They have a short-term impact and are relatively straightforward to make.
As a teacher, it is important to understand the different types of decisions to effectively navigate decision-making processes in various situations.
Report a problem
Principles Of Decision-making
- Gather Facts and Define Goals: To enhance decision quality, it's crucial to collect all necessary information. Accurately measure the costs and benefits of different alternatives. After gathering relevant data, the decision-maker should clearly define the goals they aim to achieve with the decision.
- Timing:. good sense of timing is essential for making effective decisions. Delayed decisions can lead to difficulties in adjustment, while premature decisions may face resistance.
- Flexibility: There is often a tendency to treat a decision as final. However, a decision-maker should be open to modifying or replacing the decision when necessary.
- Communication: Decisions should be communicated clearly and explained in a way that avoids creating hostility. To gain acceptance and commitment from team members, it's important to involve them meaningfully in the decision-making process.
- Follow Up: After implementing a decision, the decision-maker should continuously monitor and follow up on the outcomes.
Models of Decision-Making
There are several models of decision-making behavior, each aiming to assess the rationality of the decision-maker. Here are some important models:
Simon’s Bounded Rationality Model:
- Herbert Simon thoroughly examined the rationality aspect of the decision-making process.
- He proposed that total rationality is impossible in administrative behaviors, leading to the idea of "bounded rationality."
- Bounded rationality refers to the limitations in human cognitive abilities, available information, and time constraints.
- As a result, decision-makers often opt for "satisficing decisions" rather than maximizing outcomes.
- Satisficing means choosing an alternative that is good enough, rather than the best possible option.
- Factors contributing to bounded rationality include:
- Dynamic nature of organizational objectives
- Imperfect information and limited processing capacity
- Time and cost constraints
- Environmental forces and external factors
- Personal factors like habits and preconceived notions
- Organizational factors such as procedures and communication channels
Lindblom’s Incremental Model:
- In his 1959 article, "The Science of Muddling Through," Charles E. Lindblom proposed the Incremental Model of Decision-Making.
- Lindblom argued that decision-makers often continue existing programs and policies with slight modifications, reflecting a process of "incrementalism."
- Incrementalism involves making small, gradual adjustments to past activities and experiences rather than drastic changes.
- Lindblom introduced two concepts to describe this process:
- Marginal Incrementalism: Making small, partial adjustments to address issues.
- Partisan Mutual Adjustment: Collaboratively making incremental changes to avoid conflict and gradually spread adjustments.
- While the incremental model reflects real decision-making processes, it may not always lead to optimal solutions.
Etzioni’s Mixed Scanning Model:
- Amitai Etzioni proposed a decision-making model that combines aspects of both the rational and incremental approaches. In his view, it is essential to initially consider the entire issue before focusing on specific areas that require immediate attention.
- This approach is necessary because without a holistic view, it becomes challenging to identify problems and prioritize smaller areas. Additionally, the incremental model tends to discourage social innovation, and issues are often not static.
Yehezkel Dror’s Optimal Model:
Yehezkel Dror, in his book "Public Policy-Making Re-examined," advocates for an optimal model of public policy decision-making that he believes is superior to existing normative models. His model aims to integrate the strengths of various models while avoiding their weaknesses. Dror's optimal model is a fusion of the economically rational model and the extra-rational model. It has five key characteristics:
- Qualitative over Quantitative: The model emphasizes qualitative aspects rather than quantitative measures.
- Rational and Extra-Rational Components: It incorporates both rational and extra-rational elements in decision-making.
- Economically Rational Basis: The model is fundamentally grounded in economic rationality.
- Meta Policy-Making: It addresses meta policy-making, which involves higher-level policy considerations.
- Built-in Feedback: The model includes built-in feedback mechanisms to improve decision-making processes.
Decision Matrix:- A decision matrix is a tool used to evaluate and analyze the performance of a system based on specific criteria.
- It helps in identifying and comparing different options by assigning values to various elements.
T-Chart:
- A T-Chart is used to weigh the pros and cons of different options when making a decision.
- It ensures that all positive and negative aspects are considered, similar to creating a list of pros and cons.
Decision Tree:
- A decision tree is a type of flow chart that visualizes the decision-making process by outlining various courses of action and their potential outcomes.
Conjoint Analysis:
- Conjoint analysis is a statistical technique used in market research to understand how people value different attributes of a product or service.
- It helps identify consumer preferences by analyzing the importance of various features.
Pareto Analysis:
- Pareto Analysis, also known as the 80/20 rule, is a decision-making method that focuses on identifying and prioritizing changes based on the impact of a small percentage of activities.
- It helps in resolving problems by targeting the most significant issues.
SWOT Diagram:
- SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
- A SWOT Diagram is a management tool used to assess an organization's current situation by analyzing these four aspects.
- It serves as a fundamental guide for strategic planning.