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08
CHAPTER
219
SERVICES: NEW 
CHALLENGES FOR 
THE OLD WAR HORSE
The service sector has been fuelling growth both domestically and globally. 
In FY25 so far, services propped up GDP growth when manufacturing has 
been affected by dampening global merchandise trade. The critical role of 
services exports in strengthening India’s external balance and the increasing 
‘servicification’ of the industrial sector adds to its importance to the Indian 
economy. Logistics services have regained their pre-pandemic momentum and 
are enhancing the user experience through digitisation. India continues to be 
an important partner in the changing global technology landscape through the 
adoption of digital technologies in business processes. Initiatives such as Open 
Network for Digital Commerce (ONDC) are making these transformations 
more inclusive. Equipping the labour force with requisite skills and creating an 
enabling environment through simple and transparent processes of grassroots 
level governance will go a long way in realising the full potential of commercial 
services and building resilience to global headwinds. 
INTRODUCTION
8.1 Services value added accounts for about 62 per cent of the global GDP
1
. Services 
have been the growth engine for middle-income countries like China, Thailand, and 
India in the last decade. Presently, the Euro area is reeling under a slowdown but is 
expected to improve in 2025 on the back of improving services activity. However, 
higher nominal wage growth compared to pre-pandemic wage growth has kept 
service inflation high. This has caused the current cycle of global disinflation to slow 
down
2
.
8.2 The Global Services PMI Business Activity Index rose to a four month high of 53.8 
in December 2024. This signals expansion for the twenty-third consecutive month. 
Growth of new order intakes and employment also strengthened, while business 
sentiment edged higher
3
. However, global supply chains continue to face significant 
disruptions due to geo-political uncertainty, i.e., the rise of protectionism, wars, and 
1 World development indicators - World Bank
2 The IMF World Economic Outlook, October 2024
3 S&P Global. (2025, January 6). JP Morgan Global Composite PMI. Retrieved from https://www.pmi.spglobal.
com/Public/Home/PressRelease/f94e193ddf214de5bdfa79062611f26c
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FAQs on Services: New Challenges for the Old War Horse (2024-25) - Indian Economy for UPSC CSE

1. What are the key challenges that the service sector is currently facing?
Ans. The service sector is experiencing several key challenges, including rapid technological advancements, changing consumer preferences, and increased competition both locally and globally. Additionally, issues like workforce management, ensuring quality service delivery, and adapting to digital transformation are significant hurdles. The need for continuous innovation and the integration of artificial intelligence and automation into service offerings also pose challenges for traditional service providers.
2. How has globalization impacted the service industry?
Ans. Globalization has significantly transformed the service industry by expanding market reach and enabling businesses to access a wider customer base. It has facilitated the outsourcing of services to countries with lower labor costs, leading to increased efficiency and reduced operational expenses. However, globalization has also intensified competition, as firms must now compete with international players. This necessitates improvements in service quality and customer engagement to retain market share.
3. What role does technology play in addressing challenges in the service sector?
Ans. Technology plays a crucial role in overcoming challenges faced by the service sector. It enables automation of routine tasks, enhances customer experience through personalized services, and offers data analytics for informed decision-making. Technologies like artificial intelligence, machine learning, and cloud computing help organizations streamline operations, improve service delivery, and adapt more swiftly to market changes, thereby addressing some of the significant challenges within the industry.
4. Why is customer experience a vital focus for service providers?
Ans. Customer experience is vital for service providers because it directly influences customer satisfaction, loyalty, and brand reputation. A positive customer experience can lead to repeat business, referrals, and a competitive edge in the market. In contrast, negative experiences can harm a company's reputation and result in loss of customers. As consumers become more discerning, service providers must prioritize creating exceptional experiences to stand out in a crowded marketplace.
5. What strategies can service organizations implement to stay competitive?
Ans. Service organizations can implement several strategies to remain competitive, including investing in technology to enhance service efficiency, focusing on employee training and development to improve service quality, and actively seeking customer feedback for continuous improvement. Additionally, adopting a customer-centric approach, diversifying service offerings, and leveraging digital marketing can help organizations attract and retain customers in a dynamic market environment.
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