Yojana Magazine May 2024 - 2 | Current Affairs & Hindu Analysis: Daily, Weekly & Monthly - UPSC PDF Download

 Page 1


23 May 2024
otton holds immense significance 
in india, not just as a crucial 
commercial crop but also as a 
symbol of the country’s rich textile 
heritage and as an emblem of tradition, artistry, 
and sustainability. With a rich heritage spanning 
centuries, indian weaves have not only adorned 
Today, as the world embraces sustainability as a guiding principle, the 
significance of Indian weaves has only magnified, and at the forefront of 
this movement stands the Cotton Corporation of India (CCI), playing a 
pivotal role in ensuring the sustainability of cotton farming and weaving 
practices. The introduction of the ‘Kasturi Cotton Bharat’ brand, with its 
end-to-end traceability using blockchain technology, is a groundbreaking 
initiative, setting a new standard for transparency in the cotton textile 
value chain to uplift the valuation of Indian cotton and promote the rich 
textile heritage of India by combining traditional craftsmanship with a 
touch of luxury. 
millions but have also sustained livelihoods, 
particularly in rural areas. 
india boasts a rich legacy of weaving that 
dates back thousands of years. each region of the 
country has its own distinct weaving tradition, 
characterised by unique techniques, motifs, 
and materials. From the intricate brocades of 
C
lalit Kumar GuPta the author is Chairman-Cum-Managing director, the Cotton Corporation of india Limited.email: cmd@cotcorp.com
INDIAN WEAVES  
ProMotinG sustainabilitY
Page 2


23 May 2024
otton holds immense significance 
in india, not just as a crucial 
commercial crop but also as a 
symbol of the country’s rich textile 
heritage and as an emblem of tradition, artistry, 
and sustainability. With a rich heritage spanning 
centuries, indian weaves have not only adorned 
Today, as the world embraces sustainability as a guiding principle, the 
significance of Indian weaves has only magnified, and at the forefront of 
this movement stands the Cotton Corporation of India (CCI), playing a 
pivotal role in ensuring the sustainability of cotton farming and weaving 
practices. The introduction of the ‘Kasturi Cotton Bharat’ brand, with its 
end-to-end traceability using blockchain technology, is a groundbreaking 
initiative, setting a new standard for transparency in the cotton textile 
value chain to uplift the valuation of Indian cotton and promote the rich 
textile heritage of India by combining traditional craftsmanship with a 
touch of luxury. 
millions but have also sustained livelihoods, 
particularly in rural areas. 
india boasts a rich legacy of weaving that 
dates back thousands of years. each region of the 
country has its own distinct weaving tradition, 
characterised by unique techniques, motifs, 
and materials. From the intricate brocades of 
C
lalit Kumar GuPta the author is Chairman-Cum-Managing director, the Cotton Corporation of india Limited.email: cmd@cotcorp.com
INDIAN WEAVES  
ProMotinG sustainabilitY
24 May 2024
varanasi to the vibrant ikats of telangana, indian 
textiles are celebrated for their unparalleled 
craftsmanship and artistic expression.
What sets indian weaves apart in the 
quest for sustainability is their inherent eco-
friendliness. traditionally, indian weavers have 
relied on natural fibres such as cotton, silk, jute, 
and wool, sourced locally and processed using 
age-old techniques that have minimal impact on 
the environment. t hese fibres are biodegradable, 
renewable, and support biodiversity, unlike 
synthetic alternatives that contribute to pollution 
and resource depletion.
Furthermore, traditional indian weaving 
practices are deeply ingrained in local 
communities, fostering a sense of social cohesion 
and economic empowerment. Weaving clusters 
scattered across the country provide livelihoods 
to millions of artisans, often in rural areas where 
alternative employment opportunities are scarce. 
By supporting indian weaves, consumers not only 
invest in sustainable fashion 
but also contribute to the 
preservation of traditional 
crafts and the welfare of 
artisan communities.
today, as the world 
embraces sustainability 
as a guiding principle, 
the significance of indian 
weaves has only magnified, 
and at the forefront of 
this movement stands the 
cotton corporation of india 
(cci), playing a pivotal role in 
ensuring the sustainability 
of cotton farming and 
weaving practices. 
cci functions as a central 
nodal agency to undertake 
Minimum support Price 
operations for cotton to 
safeguard the economic 
interests of cotton farmers 
in the country. t his initiative 
serves as a shield for cotton 
farmers, especially during 
times of market volatility, preventing exploitation 
and ensuring remunerative prices for them. 
However, cci’s commitment to sustainability 
extends beyond ensuring fair prices for cotton 
farmers, and it emerges as a pioneering force in 
this endeavour, spearheading efforts to promote 
sustainability through the promotion of indian 
weaves.
Despite the many virtues of indian weaves, 
challenges persist in their journey towards 
sustainability. c ompetition from mass-produced 
textiles, a lack of infrastructure, and dwindling 
interest among the younger generation pose 
significant threats to traditional weaving 
communities. However, these challenges 
also present opportunities for innovation 
and collaboration. By leveraging technology, 
investing in skill development, and fostering 
partnerships with stakeholders, indian weavers 
can overcome hurdles and thrive in a rapidly 
changing world. in order to support local textile 
Page 3


23 May 2024
otton holds immense significance 
in india, not just as a crucial 
commercial crop but also as a 
symbol of the country’s rich textile 
heritage and as an emblem of tradition, artistry, 
and sustainability. With a rich heritage spanning 
centuries, indian weaves have not only adorned 
Today, as the world embraces sustainability as a guiding principle, the 
significance of Indian weaves has only magnified, and at the forefront of 
this movement stands the Cotton Corporation of India (CCI), playing a 
pivotal role in ensuring the sustainability of cotton farming and weaving 
practices. The introduction of the ‘Kasturi Cotton Bharat’ brand, with its 
end-to-end traceability using blockchain technology, is a groundbreaking 
initiative, setting a new standard for transparency in the cotton textile 
value chain to uplift the valuation of Indian cotton and promote the rich 
textile heritage of India by combining traditional craftsmanship with a 
touch of luxury. 
millions but have also sustained livelihoods, 
particularly in rural areas. 
india boasts a rich legacy of weaving that 
dates back thousands of years. each region of the 
country has its own distinct weaving tradition, 
characterised by unique techniques, motifs, 
and materials. From the intricate brocades of 
C
lalit Kumar GuPta the author is Chairman-Cum-Managing director, the Cotton Corporation of india Limited.email: cmd@cotcorp.com
INDIAN WEAVES  
ProMotinG sustainabilitY
24 May 2024
varanasi to the vibrant ikats of telangana, indian 
textiles are celebrated for their unparalleled 
craftsmanship and artistic expression.
What sets indian weaves apart in the 
quest for sustainability is their inherent eco-
friendliness. traditionally, indian weavers have 
relied on natural fibres such as cotton, silk, jute, 
and wool, sourced locally and processed using 
age-old techniques that have minimal impact on 
the environment. t hese fibres are biodegradable, 
renewable, and support biodiversity, unlike 
synthetic alternatives that contribute to pollution 
and resource depletion.
Furthermore, traditional indian weaving 
practices are deeply ingrained in local 
communities, fostering a sense of social cohesion 
and economic empowerment. Weaving clusters 
scattered across the country provide livelihoods 
to millions of artisans, often in rural areas where 
alternative employment opportunities are scarce. 
By supporting indian weaves, consumers not only 
invest in sustainable fashion 
but also contribute to the 
preservation of traditional 
crafts and the welfare of 
artisan communities.
today, as the world 
embraces sustainability 
as a guiding principle, 
the significance of indian 
weaves has only magnified, 
and at the forefront of 
this movement stands the 
cotton corporation of india 
(cci), playing a pivotal role in 
ensuring the sustainability 
of cotton farming and 
weaving practices. 
cci functions as a central 
nodal agency to undertake 
Minimum support Price 
operations for cotton to 
safeguard the economic 
interests of cotton farmers 
in the country. t his initiative 
serves as a shield for cotton 
farmers, especially during 
times of market volatility, preventing exploitation 
and ensuring remunerative prices for them. 
However, cci’s commitment to sustainability 
extends beyond ensuring fair prices for cotton 
farmers, and it emerges as a pioneering force in 
this endeavour, spearheading efforts to promote 
sustainability through the promotion of indian 
weaves.
Despite the many virtues of indian weaves, 
challenges persist in their journey towards 
sustainability. c ompetition from mass-produced 
textiles, a lack of infrastructure, and dwindling 
interest among the younger generation pose 
significant threats to traditional weaving 
communities. However, these challenges 
also present opportunities for innovation 
and collaboration. By leveraging technology, 
investing in skill development, and fostering 
partnerships with stakeholders, indian weavers 
can overcome hurdles and thrive in a rapidly 
changing world. in order to support local textile 
25 May 2024
and handicraft businesses, cci has been at 
the forefront and encourages all its esteemed 
buyers, employees, and other stakeholders 
under the jurisdiction of its branches, as well 
as the corporate office, to purchase gift articles 
through weavers, artisans, and local and small 
businesses. these efforts are being made to 
strengthen efforts to preserve the indigenous 
craft of india on the one hand and to promote 
environmentally friendly products in the country 
on the other.
in a strategic collaboration with the Khadi 
and village industries commission (Kvic ), cci 
further amplifies its impact on sustainability. 
Kvic, the sole statutory entity authorised to 
manufacture indian national flags, relies on cci 
for its cotton supply. By offering competitive 
terms through daily e-auctions, cci ensures that 
Kvic units procure their raw cotton sustainably. 
t hus, every tricolor unfurled across the nation 
bears testament to the patriotic fervor embodied 
by cci ’s sustainable practices.
t he introduction of the ‘Kasturi c otton Bharat’ 
brand, with its end-to-end traceability using 
blockchain technology, is a groundbreaking 
initiative, setting a new standard for transparency 
in the cotton textile value chain to uplift the 
valuation of indian cotton and promote the rich 
textile heritage of india by combining traditional 
craftsmanship with a touch of luxury. 
As the world grapples with environmental 
challenges, initiatives like those undertaken by 
the cci serve as beacons of hope. By marrying 
tradition with innovation and sustainability, 
cci not only preserves the rich heritage of 
indian weaves but also paves the way for a 
brighter, greener future. through partnerships, 
campaigns, and a commitment to local artisans, 
cci exemplifies the transformative power of 
promoting sustainability in every thread of indian 
craftsmanship.                                                             ?
Page 4


23 May 2024
otton holds immense significance 
in india, not just as a crucial 
commercial crop but also as a 
symbol of the country’s rich textile 
heritage and as an emblem of tradition, artistry, 
and sustainability. With a rich heritage spanning 
centuries, indian weaves have not only adorned 
Today, as the world embraces sustainability as a guiding principle, the 
significance of Indian weaves has only magnified, and at the forefront of 
this movement stands the Cotton Corporation of India (CCI), playing a 
pivotal role in ensuring the sustainability of cotton farming and weaving 
practices. The introduction of the ‘Kasturi Cotton Bharat’ brand, with its 
end-to-end traceability using blockchain technology, is a groundbreaking 
initiative, setting a new standard for transparency in the cotton textile 
value chain to uplift the valuation of Indian cotton and promote the rich 
textile heritage of India by combining traditional craftsmanship with a 
touch of luxury. 
millions but have also sustained livelihoods, 
particularly in rural areas. 
india boasts a rich legacy of weaving that 
dates back thousands of years. each region of the 
country has its own distinct weaving tradition, 
characterised by unique techniques, motifs, 
and materials. From the intricate brocades of 
C
lalit Kumar GuPta the author is Chairman-Cum-Managing director, the Cotton Corporation of india Limited.email: cmd@cotcorp.com
INDIAN WEAVES  
ProMotinG sustainabilitY
24 May 2024
varanasi to the vibrant ikats of telangana, indian 
textiles are celebrated for their unparalleled 
craftsmanship and artistic expression.
What sets indian weaves apart in the 
quest for sustainability is their inherent eco-
friendliness. traditionally, indian weavers have 
relied on natural fibres such as cotton, silk, jute, 
and wool, sourced locally and processed using 
age-old techniques that have minimal impact on 
the environment. t hese fibres are biodegradable, 
renewable, and support biodiversity, unlike 
synthetic alternatives that contribute to pollution 
and resource depletion.
Furthermore, traditional indian weaving 
practices are deeply ingrained in local 
communities, fostering a sense of social cohesion 
and economic empowerment. Weaving clusters 
scattered across the country provide livelihoods 
to millions of artisans, often in rural areas where 
alternative employment opportunities are scarce. 
By supporting indian weaves, consumers not only 
invest in sustainable fashion 
but also contribute to the 
preservation of traditional 
crafts and the welfare of 
artisan communities.
today, as the world 
embraces sustainability 
as a guiding principle, 
the significance of indian 
weaves has only magnified, 
and at the forefront of 
this movement stands the 
cotton corporation of india 
(cci), playing a pivotal role in 
ensuring the sustainability 
of cotton farming and 
weaving practices. 
cci functions as a central 
nodal agency to undertake 
Minimum support Price 
operations for cotton to 
safeguard the economic 
interests of cotton farmers 
in the country. t his initiative 
serves as a shield for cotton 
farmers, especially during 
times of market volatility, preventing exploitation 
and ensuring remunerative prices for them. 
However, cci’s commitment to sustainability 
extends beyond ensuring fair prices for cotton 
farmers, and it emerges as a pioneering force in 
this endeavour, spearheading efforts to promote 
sustainability through the promotion of indian 
weaves.
Despite the many virtues of indian weaves, 
challenges persist in their journey towards 
sustainability. c ompetition from mass-produced 
textiles, a lack of infrastructure, and dwindling 
interest among the younger generation pose 
significant threats to traditional weaving 
communities. However, these challenges 
also present opportunities for innovation 
and collaboration. By leveraging technology, 
investing in skill development, and fostering 
partnerships with stakeholders, indian weavers 
can overcome hurdles and thrive in a rapidly 
changing world. in order to support local textile 
25 May 2024
and handicraft businesses, cci has been at 
the forefront and encourages all its esteemed 
buyers, employees, and other stakeholders 
under the jurisdiction of its branches, as well 
as the corporate office, to purchase gift articles 
through weavers, artisans, and local and small 
businesses. these efforts are being made to 
strengthen efforts to preserve the indigenous 
craft of india on the one hand and to promote 
environmentally friendly products in the country 
on the other.
in a strategic collaboration with the Khadi 
and village industries commission (Kvic ), cci 
further amplifies its impact on sustainability. 
Kvic, the sole statutory entity authorised to 
manufacture indian national flags, relies on cci 
for its cotton supply. By offering competitive 
terms through daily e-auctions, cci ensures that 
Kvic units procure their raw cotton sustainably. 
t hus, every tricolor unfurled across the nation 
bears testament to the patriotic fervor embodied 
by cci ’s sustainable practices.
t he introduction of the ‘Kasturi c otton Bharat’ 
brand, with its end-to-end traceability using 
blockchain technology, is a groundbreaking 
initiative, setting a new standard for transparency 
in the cotton textile value chain to uplift the 
valuation of indian cotton and promote the rich 
textile heritage of india by combining traditional 
craftsmanship with a touch of luxury. 
As the world grapples with environmental 
challenges, initiatives like those undertaken by 
the cci serve as beacons of hope. By marrying 
tradition with innovation and sustainability, 
cci not only preserves the rich heritage of 
indian weaves but also paves the way for a 
brighter, greener future. through partnerships, 
campaigns, and a commitment to local artisans, 
cci exemplifies the transformative power of 
promoting sustainability in every thread of indian 
craftsmanship.                                                             ?
27 May 2024
ver the centuries, gujarat has been a 
melting pot of diverse cultures, each 
contributing to the vibrant tapestry of 
the state's textile heritage. Among the 
plethora of textiles produced in gujarat, there are 
some rare weaves that stand out for their intricate 
craftsmanship, unique designs, and historical 
significance.
Bhujodi Weaving: preserving the legacy of 
Kutch
Located in the arid region of Kutch, Bhujodi 
is a small village that has become synonymous 
with traditional weaving techniques and exquisite 
textiles. t he artisans of Bhujodi are known for their 
Nestled in the western part of India, Gujarat is not only known for its rich 
cultural heritage but also for its exquisite textiles and weaving traditions. 
In this article, we will delve into the fascinating world of rare weaves and 
textiles of Gujarat, with a particular focus on Bhujodi weaving of Kutch, 
Ashavalli sarees of Ahmedabad, Mashru textiles, and Patola silk sarees.
O
arOhiBeN Patel The author is an IIS officer; Deputy Director, Central Bureau of Communication, Ahmedabad. Email: arohiben.patel@gov.in
unravelinG the 
riCh taPestrY: 
ExpLORING RARE 
WEAVES AND 
TExTILES OF  
Gujarat state
mastery of handloom weaving, producing a wide 
range of textiles that showcase the rich cultural 
heritage of the region.
one of the most remarkable aspects of Bhujodi 
weaving is its use of locally sourced materials such 
as sheep wool and camel hair, which are spun 
and woven into intricately patterned fabrics. the 
artisans of Bhujodi employ traditional techniques 
passed down through generations, using pit looms 
to create textiles that are not only visually stunning 
but also durable and functional.
Bhujodi weaving is characterised by its bold 
geometric patterns, vibrant colors, and intricate 
designs, which are often inspired by the natural 
Page 5


23 May 2024
otton holds immense significance 
in india, not just as a crucial 
commercial crop but also as a 
symbol of the country’s rich textile 
heritage and as an emblem of tradition, artistry, 
and sustainability. With a rich heritage spanning 
centuries, indian weaves have not only adorned 
Today, as the world embraces sustainability as a guiding principle, the 
significance of Indian weaves has only magnified, and at the forefront of 
this movement stands the Cotton Corporation of India (CCI), playing a 
pivotal role in ensuring the sustainability of cotton farming and weaving 
practices. The introduction of the ‘Kasturi Cotton Bharat’ brand, with its 
end-to-end traceability using blockchain technology, is a groundbreaking 
initiative, setting a new standard for transparency in the cotton textile 
value chain to uplift the valuation of Indian cotton and promote the rich 
textile heritage of India by combining traditional craftsmanship with a 
touch of luxury. 
millions but have also sustained livelihoods, 
particularly in rural areas. 
india boasts a rich legacy of weaving that 
dates back thousands of years. each region of the 
country has its own distinct weaving tradition, 
characterised by unique techniques, motifs, 
and materials. From the intricate brocades of 
C
lalit Kumar GuPta the author is Chairman-Cum-Managing director, the Cotton Corporation of india Limited.email: cmd@cotcorp.com
INDIAN WEAVES  
ProMotinG sustainabilitY
24 May 2024
varanasi to the vibrant ikats of telangana, indian 
textiles are celebrated for their unparalleled 
craftsmanship and artistic expression.
What sets indian weaves apart in the 
quest for sustainability is their inherent eco-
friendliness. traditionally, indian weavers have 
relied on natural fibres such as cotton, silk, jute, 
and wool, sourced locally and processed using 
age-old techniques that have minimal impact on 
the environment. t hese fibres are biodegradable, 
renewable, and support biodiversity, unlike 
synthetic alternatives that contribute to pollution 
and resource depletion.
Furthermore, traditional indian weaving 
practices are deeply ingrained in local 
communities, fostering a sense of social cohesion 
and economic empowerment. Weaving clusters 
scattered across the country provide livelihoods 
to millions of artisans, often in rural areas where 
alternative employment opportunities are scarce. 
By supporting indian weaves, consumers not only 
invest in sustainable fashion 
but also contribute to the 
preservation of traditional 
crafts and the welfare of 
artisan communities.
today, as the world 
embraces sustainability 
as a guiding principle, 
the significance of indian 
weaves has only magnified, 
and at the forefront of 
this movement stands the 
cotton corporation of india 
(cci), playing a pivotal role in 
ensuring the sustainability 
of cotton farming and 
weaving practices. 
cci functions as a central 
nodal agency to undertake 
Minimum support Price 
operations for cotton to 
safeguard the economic 
interests of cotton farmers 
in the country. t his initiative 
serves as a shield for cotton 
farmers, especially during 
times of market volatility, preventing exploitation 
and ensuring remunerative prices for them. 
However, cci’s commitment to sustainability 
extends beyond ensuring fair prices for cotton 
farmers, and it emerges as a pioneering force in 
this endeavour, spearheading efforts to promote 
sustainability through the promotion of indian 
weaves.
Despite the many virtues of indian weaves, 
challenges persist in their journey towards 
sustainability. c ompetition from mass-produced 
textiles, a lack of infrastructure, and dwindling 
interest among the younger generation pose 
significant threats to traditional weaving 
communities. However, these challenges 
also present opportunities for innovation 
and collaboration. By leveraging technology, 
investing in skill development, and fostering 
partnerships with stakeholders, indian weavers 
can overcome hurdles and thrive in a rapidly 
changing world. in order to support local textile 
25 May 2024
and handicraft businesses, cci has been at 
the forefront and encourages all its esteemed 
buyers, employees, and other stakeholders 
under the jurisdiction of its branches, as well 
as the corporate office, to purchase gift articles 
through weavers, artisans, and local and small 
businesses. these efforts are being made to 
strengthen efforts to preserve the indigenous 
craft of india on the one hand and to promote 
environmentally friendly products in the country 
on the other.
in a strategic collaboration with the Khadi 
and village industries commission (Kvic ), cci 
further amplifies its impact on sustainability. 
Kvic, the sole statutory entity authorised to 
manufacture indian national flags, relies on cci 
for its cotton supply. By offering competitive 
terms through daily e-auctions, cci ensures that 
Kvic units procure their raw cotton sustainably. 
t hus, every tricolor unfurled across the nation 
bears testament to the patriotic fervor embodied 
by cci ’s sustainable practices.
t he introduction of the ‘Kasturi c otton Bharat’ 
brand, with its end-to-end traceability using 
blockchain technology, is a groundbreaking 
initiative, setting a new standard for transparency 
in the cotton textile value chain to uplift the 
valuation of indian cotton and promote the rich 
textile heritage of india by combining traditional 
craftsmanship with a touch of luxury. 
As the world grapples with environmental 
challenges, initiatives like those undertaken by 
the cci serve as beacons of hope. By marrying 
tradition with innovation and sustainability, 
cci not only preserves the rich heritage of 
indian weaves but also paves the way for a 
brighter, greener future. through partnerships, 
campaigns, and a commitment to local artisans, 
cci exemplifies the transformative power of 
promoting sustainability in every thread of indian 
craftsmanship.                                                             ?
27 May 2024
ver the centuries, gujarat has been a 
melting pot of diverse cultures, each 
contributing to the vibrant tapestry of 
the state's textile heritage. Among the 
plethora of textiles produced in gujarat, there are 
some rare weaves that stand out for their intricate 
craftsmanship, unique designs, and historical 
significance.
Bhujodi Weaving: preserving the legacy of 
Kutch
Located in the arid region of Kutch, Bhujodi 
is a small village that has become synonymous 
with traditional weaving techniques and exquisite 
textiles. t he artisans of Bhujodi are known for their 
Nestled in the western part of India, Gujarat is not only known for its rich 
cultural heritage but also for its exquisite textiles and weaving traditions. 
In this article, we will delve into the fascinating world of rare weaves and 
textiles of Gujarat, with a particular focus on Bhujodi weaving of Kutch, 
Ashavalli sarees of Ahmedabad, Mashru textiles, and Patola silk sarees.
O
arOhiBeN Patel The author is an IIS officer; Deputy Director, Central Bureau of Communication, Ahmedabad. Email: arohiben.patel@gov.in
unravelinG the 
riCh taPestrY: 
ExpLORING RARE 
WEAVES AND 
TExTILES OF  
Gujarat state
mastery of handloom weaving, producing a wide 
range of textiles that showcase the rich cultural 
heritage of the region.
one of the most remarkable aspects of Bhujodi 
weaving is its use of locally sourced materials such 
as sheep wool and camel hair, which are spun 
and woven into intricately patterned fabrics. the 
artisans of Bhujodi employ traditional techniques 
passed down through generations, using pit looms 
to create textiles that are not only visually stunning 
but also durable and functional.
Bhujodi weaving is characterised by its bold 
geometric patterns, vibrant colors, and intricate 
designs, which are often inspired by the natural 
28 May 2024
beauty of the Kutch region. From shawls and 
blankets to rugs and wall hangings, the textiles 
produced in Bhujodi reflect the rich cultural 
heritage and artistic traditions of the region.
Despite facing challenges such as changing 
market trends and competition from machine-
made textiles, the artisans of Bhujodi remain 
committed to preserving their craft and passing 
it on to future generations. initiatives aimed at 
promoting Bhujodi weaving, such as training 
programmes, exhibitions, and marketing 
campaigns, have helped raise awareness about 
the unique cultural heritage of the region and 
provide economic opportunities for the local 
community.
ashavalli sarees: exquisite elegance from 
a hmedabad
in the bustling city of Ahmedabad, amidst its 
narrow lanes and ancient monuments, lies the rich 
tradition of Ashavalli sarees. r enowned for their 
timeless elegance and exquisite craftsmanship, 
Ashavalli sarees have been a symbol of luxury and 
sophistication for centuries.
t he history of Ashavalli sarees can be traced 
back to the Mughal era, when the art of weaving 
flourished under royal patronage. the artisans 
of Ahmedabad perfected the art of handloom 
weaving, using fine silk and cotton yarns to create 
intricate designs that adorned the sarees worn by 
nobility and aristocracy.
What sets Ashavalli sarees apart is their 
intricate weaving techniques, which include 
kadwa (brocading), jala (openwork), and buta 
(motif) work. each saree is a masterpiece of 
craftsmanship, with every thread meticulously 
woven by skilled artisans to create stunning 
patterns and designs.
the motifs used in Ashavalli sarees are 
often inspired by nature, with floral, paisley, and 
geometric designs being common themes. t he use 
of vibrant colours and luxurious fabrics adds to the 
allure of these sarees, making them highly coveted 
by collectors and connoisseurs of fine textiles.