Directions: Read the passage carefully and answer the questions that follow.
Govt of India (GoI) granted the geographical indication (GI) tag for the gharchola, a traditional sari worn during weddings. In recent years, Gujarat received 27 GI tags, of which 23 are in the handicrafts sector alone.
A govt statement said on Friday that the coveted GI tag for gharchola handicrafts was presented to Gujarat at the "GI and Beyond – Virasat Se Vikas Tak" programme in New Delhi, hosted by handlooms development commissioner, ministry of textiles, govt of India.
"The GI recognition for gharchola demonstrates Gujarat's commitment to guarding its rich artistic heritage. This esteemed recognition celebrates the exquisite craftsmanship and cultural depth of gharchola handicrafts, propelling it to greater prominence on the global stage," the statement said.
Gujarati gharchola saris are traditionally worn on occasions such as weddings in the Hindu and Jain communities. Historically, they were crafted in auspicious colours such as red, maroon, green and yellow, which hold special significance in Hindu customs. Today, Gujarat's weavers are infusing modern designs and techniques into their gharcholas, blending tradition with contemporary appeal.
This evolution in craftsmanship led to the creation of more elegant saris, sparking a surge in demand for gharcholas across the market. These exquisite pieces are now available at Garvi Gurjari sales centres across the state, the statement said.
The GI tag for the gharcholas not only affirms their authenticity and uniqueness but also serves as a vital marketing tool to promote these cultural treasures globally, the statement said.
[Excerpt from TOI "Gujarat’s ‘Gharchola’ Receives Geographical Indication Tag" Dated 03/12/24]
Q1: What is Gharchola primarily used for?
(a) Jewelry and ornaments
(b) Sarees and home decor
(c) Footwear and bags
(d) Pottery and ceramics
Ans: (b)
Sol: Gharchola is a traditional handicraft used in sarees and home decor, known for its intricate designs and vibrant colors.
Q2: How many GI-certified items does Gujarat have as of now?
(a) 15
(b) 20
(c) 27
(d) 30
Ans: (c)
Sol: Gujarat has 27 GI-certified items, with 23 belonging to the handicraft sector.
Q3: What does the GI tag primarily protect?
(a) Marketing strategies of companies
(b) Specific geographical origin and unique craftsmanship
(c) Intellectual property of corporations
(d) International trade policies
Ans: (b)
Sol: The GI tag protects products with specific geographical origins and confirms their unique craftsmanship and quality.
Q4: How does the GI tag benefit local artisans?
(a) By reducing production costs
(b) By preventing foreign competition
(c) By enhancing market value and global recognition
(d) By automating their craft
Ans: (c)
Sol: The GI tag enhances the market value and global reputation of the product, benefitting local artisans.
Q5: Under which government initiative are GI-tagged products promoted?
(a) Start-Up India
(b) Make in India
(c) Digital India
(d) One District, One Product (ODOP)
Ans: (d)
Sol: GI-tagged products are promoted under the ODOP initiative, which focuses on boosting local crafts and economies.
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