Google Adwords Tutorial for Beginners Video Lecture | Google Adwords: From Beginners Guide to Profitable Ads - Marketing

Google AdWords tutorial for beginners in
2016
hello and well Renken YouTube channel
does have video tutorials for Google
AdWords 2016 user interface latest user
interface how to create campaigns
step-by-step but in this video session
I'm going to share with you some power
tips that I believe you'll definitely
find of use to you when you log into
your Google AdWords account if you are
beginning with AdWords then you may be
overwhelmed because there are so many
different features for you to take
advantage of as you progress creating
some campaigns by utilizing the insights
in rank a YouTube channel then later on
you might think you know what I have
time resources isn't unlimited with time
I want to quickly copy paste and create
a new campaign you can select the
campaign that you'd like to copy by
checking the box next to it then while
your own campaigns tab press on edit
press on copy uncheck that selection
then press on paste let's do that here
you have an option to pause new
campaigns after pasting that's what you
would want to select and then press on
paste basically two or three clicks
you've just copied the campaign that you
know is doing great now you can go back
in there into that copied campaign make
small adjustments and then enable it
quick and easily you can do the same
copy and paste method for your ad groups
and for your ads as well okay so keep
that in mind let's press on campaigns
let's press on this sample campaign that
I've created for this
words for beginners in 2016 video lesson
let's press on settings here we have
time search Network only all features or
standard features we have different
settings here then we have Network
Google search Google search partners now
DeAnza absolutely important for you to
understand before you take full
advantage of Adwords let's go and take a
look
search partners Google search partners
are many many different web sites or
platforms such as YouTube Google Maps
and other google sites all websites like
AOL and so on they are either owned by
Google or are in some sort of a
partnership with Google Google AdWords
does allow you to tap into search
partners as well as in advertise your
products and services to those people
who are visiting search partners of
Google then we have search Network only
search Network Google search network is
the biggest one on planet Earth meaning
there are thousands upon thousands of
websites that you can advertise let's
imagine Google Adsense buy participate
with Google Adsense program that means
on my blog I use Google Adsense
advertise as an advertiser you then have
the option to find many many different
websites that is participating new
legends and perhaps some of those
websites are popular perhaps they are
the authority on internet and then your
ideal audience may go and visit those
websites
well that web site within Google search
Network is available for you to reach
now let me pass on some advice for you
to consider when your usual
sizing display network advertisement
when you utilizing search Network let's
take a look at Google search remember
when people search google they are in a
different mode when people visit YouTube
they are in a completely different mode
when someone lands on a particular
website that is participating in Google
Network then they are in a different
mode when you are reaching people on the
Display Network then create where are we
where are we
let's go back to settings because I do
not have search network with display
select let's save that let's go to ads
now now I can create image ads when you
advertise in the Display Network start
with image ads first because they grab
the attention where by the text ads they
get buried in the page content but as
you saw certain settings allow us to do
that and certain settings do not let's
take a look at Display Network yes
because we've selected that giving us
option but if you say you know what I
just want to advertise to people who are
searching Google search search box then
you select different settings here okay
devices devices are absolutely important
in 2016 yeah most people end up saying
oh you know what mobile devices decrease
your bidding don't smart because that's
where Google is moving mobile that's why
they remove the side ads in 2016 we
don't see any ads on the side anymore
right but we have it here why is that
because we will stink in future now well
if Google is thinking future and you
using Google AdWords then you and I have
to think of the future as well
you can increase or decrease bids
accordingly
increase bids let's say by 20% when
someone uses their mobile device to
search Google and land on your website
but remember this mobile-friendly
websites is absolutely critical and most
of the so-called SEO experts or web
development experts tell you that if
your website can pass Google mobile test
2 then your website is mobile-friendly
that it doesn't work like that
mobile-friendly means the experience
that you are providing your website
visitors who use their mobile devices
from the time of they land on website of
yours and from that moment till the
conversion is in your call to action
fulfillment the experience between those
times is called mobile-friendly and your
job should always make sure to make that
user interaction as easy as pleasant as
you can in fact I encourage you to just
have one website that works perfectly on
any device that then will allow you to
take full advantage of AdWords mobile
settings as well including ads that's
your - let's press on this sample
campaign let's press on this here we can
see if we check this this how it's going
to look on a mobile and your ads will be
given preference when someone uses
mobile device as a cap so keep that in
more let's go back to settings
let's press locations if your local
business owner right then selling
different settings here is absolutely
critical rank your YouTube
does have video session explaining all
that stuff ad schedule is another great
feature you might say you know what show
my ads between these time frames on
certain that is because that's when you
do business make sense that's when you
would choose them let's go back to all
settings I wanna show you that draft
campaign because I have different
settings on that one
yes location targeting it's smart to
perhaps create one ad for Australia
create another one for us and so on
wherever your target audience is but
it's smart to separate them sometimes
not always but sometimes let's take a
look at beach strategy in this draft
campaign
let's change beats tragedy here we have
different settings you can look at the
tooltips at the beginning perhaps
maximize clicks according to your budget
or enhance cost per click may be your
ideal but nonetheless the others may be
small let's take a look at target at
ranking shape let's press on that you
can create a new portfolio and let's
imagine this scenario let's imagine this
is my website this is my brain this is
my website let's imagine this mob is
competing with me through AdWords there
you can grab their URL copy their domain
paste in there so you know what error of
hundred searches I want to add rank them
90 percent or 50 percent and so on let's
say I deposit and I'm willing to pay for
that click ten dollars because I want to
rank them here that's what you would do
them oh you can create a new portfolio
when your beginning then later on you
can create another campaign perhaps
then I'll bring someone else so you have
that option cost-per-acquisition unique
conversion tracking enabled and you need
to look at how your ads are converting
and then optimize repeat optimize test
and so on
because then you know what works better
than the rest then you can select
different targeting options here
CPI how much does it cost to acquire
that conversion follow-up to double
approve if you're making $10 per that
conversion go for 20 at the beginning
once you have the data then you can come
back and say you know what that is worth
ten dollars for me
then later on drop that down even more
so that you can make more profits let's
look at our is you can read more about
I'm not going to cover every single one
of them or you can say menu cost per
click this definitely will surely you
might like to Explorer but it could be
time-consuming
let's cancel that let's look at
experiments rotation frequency this is
important
optimize for clicks depending on your
budget optimized for conversion when you
have enough tar rotate evenly may be
smart to begin with
rotate indefinitely perhaps for large
advertisers frequency capping absolutely
critical let's say I want you're saying
is show three times impression you
showed my ads three times whether people
click on per day per ad group or per ad
or per this campaign so that means same
person doesn't see your ads twenty times
so you can play around with this set
experiments still in better stage you
might like to consider it keep in mind
you can also run a be testing through
analytics as well rank a YouTube channel
has the video for you for that as well
so experiments is something you might
like to experiment let Google AdWords
control certain percentage of the ads
and then you have the control for the
rest to see what works better than the
other IP exclusion pairs for large
companies who you know their network use
the certain IP ranges and let's imagine
you have hundred workers going online
you know searching Google maybe and then
you say you know what I don't want my
company employees seeing that ads then
give the IP range for your company so
that your ads are excluded from Xiamen
to your company network dynamic search
ads perhaps ecommerce ID you have and
you have limited time resources
grab your URL place it in the select
language and let google adwords do the
heavy lifting for you campaign URL
options for tracking and so on crash for
large advertisers let's press on this
particular example let's press on ads
let's press on this pencil icon here you
can if you want this is the display URL
this can be different to the final
europe final URL is the final landing
page that people land on after they
click your ads so final URL has to
always work final URL is here this
display URL you can be a little bit more
flexible
putting perhaps similar words to entice
people to click your ass tracking then
you might like to test by creating and
layer URL let me show you what that is
all about as well when you log into your
web hosting manager you can actually
create 301 rules redirecting tracking
URL that you create and let's imagine
this is the final URL that you advertise
the final landing page or advertising
you can create a test URL and redirect
that test URL to the landing page that
you are you toys then you can give the
tracking URL that is being redirected
while using this URL pattern question
mark URL equals left curly brace LP URL
landing page URL that's what that means
and then close the curly brackets by
using right curly bracket then you can
test it to see okay the source is this
it's coming from this ad of course it's
only because I do not have that URL it's
test that now that means landing page
URL is this but you know you can see
through your log files that people have
clicked this ad to lend so giving you a
bit more insight if you're a small
business owner you don't even have to go
into that depth candy bar that is the
available phone yeah you should 110%
link your AdWords with analytics when
you have analytics press on admin press
on tracking info dot
election and make sure you read through
the policies for remarketing and then
you can create audiences according to
your niche and then you can let's go to
shared library because your AdWords is
linked to analytics and you have
analytics tracking code installed now
you can tap into remarketing lists
Google Analytics is created for you that
means someone lands on your landing page
Google Analytics tracks that maybe that
visitor was in a research mode in the
buying cycle
analytics tractor and Google AdWords
allow you to read advertise to those
people as in your target audience and
that is powerful advertisement and
Google AdWords allow you to tap into
that
keep in mind Branca blog has Google
AdWords master class course you might
like to consider learning from for a
small fee I believe it's worth
nonetheless rank a YouTube channel has
great videos for headwords Analytics
Google Webmaster Tools Google AdWords
tutorial for beginners in 2016 I hope
this video session has contributed to
your knowledge about using Google
Adwords and I'll talk with you in the
next video session