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DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.
It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.
It isn’t too many years ago that markets in the United States were clearly separated by gender.  The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.
Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.
The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.
We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.
In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.
Q. 
How can an effective advertising be built, according to the passage?
  • a)
    By conducting live demonstrations of the products.
  • b)
    By announcing handsome discounts.
  • c)
    By understanding the market players
  • d)
    By introducing free gift schemes.
  • e)
    None of these
Correct answer is option 'E'. Can you explain this answer?
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DIRECTIONS (16-20): Read the following passage carefully and answer th...
Because understanding of consumers is what builds effective advertising.
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DIRECTIONS (16-20): Read the following passage carefully and answer th...
E is the correct option- none of the options is correct. According to the passage, understanding of consumers is what builds effective advertising.
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It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following is true in the context of the passage?

It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following presents a true picture of the US markets?

It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?

Directions: Kindly read the passage carefully and answer the questions given beside.In 1973, Maxine Hong Kingston and her husband, Earll, took a vacation to Lanai, a small Hawaiian island about eighty miles southeast of Oahu, where they lived. There was little to do. The Kingstons had moved to Oahu after getting burned out on life in Berkeley, where they met as college students, in the early sixties. They got caught up in the era’s celebration of free expression and consciousness-seeking excess, and the movements for civil rights and peace. But by 1967 they had taken one too many friends to the hospital after bad acid trips. Some people left for communes, never to return. Every peace demonstration seemed to end in a riot in the period surrounding the Vietnam War. Earll studied acting at the University of Hawai, and Maxine taught high school, writing in her spare time. Once, she saw Frederick Exley, whose debut novel, ‘A Fan’s Notes’, had been a finalist for the National Book Awards in 1969. Maxine would see him at the bar each morning, though they never spoke. This is a place where writers come, she thought. This is where people find inspiration. She went back to her room and continued writing down stories and memories. ‘The Woman Warrior: Memories of a Girlhood among Ghosts,’ the resulting book, was published three years later, when Kingston was thirty-five. In the seventies, publishers had begun responding to America’s social realities by offering challenging, textured depictions of what it meant to be part of a minority. ‘The Woman Warrior,’ which was marketed as a memoir based on Kingston’s upbringing, seemed to adhere to typical preconceptions—the cascading effects of patriarchal traditions, the stern and unaffectionate immigrant parents, the children caught between duty and dreaming. But, unlike most ethnic coming-of-age tales of the time, it seeded doubt about its own authenticity. The book is complex and captivating, a constant toggling between the mundane grit of the family’s laundry business and epic, surreal dreamscapes. By the end, you don’t know which, if any, of these stories are true, or whether they constitute a reliable depiction of Chinese-American life. ‘The Woman Warrior’ changed American culture. For those who understood where Kingston was coming from, it was encouragement that they could tell stories, too. For those who didn’t, ‘The Woman Warrior’ became the definitive telling of the Asian immigrant experience, at a time when there weren’t many to choose from. Younger Asian-American writers would later complain of receiving “a generic Maxine Hong Kingston rejection letter” from publishers who regarded ‘The Woman Warrior’ as monolithic. ‘The Woman Warrior’ won the 1976 National Book Critics Circle Award for nonfiction, and in the eighties and nineties Kingston was one of the most frequently taught living authors at American colleges and universities. Kingston and Earll used the proceeds from the novel to put down a deposit on a house in the Manoa Valley, a lush, quiet neighbourhood just east of downtown Honolulu. They lived there until 1984, when they returned to California.Q. Why according to the author in the period of 1967 every peace demonstration seemed to end in a riot?

[1]Studies of brain evolution are compelling because of their implications for understanding human evolution. [2]Consequently, researchers are motivated by a desire to find the causes of intelligence. [3]What is intelligence? [4]It is inevitably described with respect to human attributes; we consider ourselves intelligent, and we therefore compare other species to ourselves. [5]This view is legitimized by the fact that humans do have very sophisticated brains, exhibit extraordinarily complex behavior, and cope well in novel situations, generalizing from one problem to another.[6]Unfortunately, criteria applicable to humans are not necessarily appropriate for evaluating traits of other organisms. [7]There is no basis for the assumption that all intelligence is human-like intelligence, nor even for the preconception that all primate intelligence is human-like. [8]To say that intellectual prowess is comparative across species and to use humans as the basis for comparison is a continuation of pre-Darwinian ideas of a scala naturae dealing with intelligence. [9]If ranking species in a single phylogenetic line according to criteria based on the extant member is questionable, then certainly since ecological conditions and selection pressures change over time, ranking contemporary species separated by millions of years of evolution based on the traits exhibited by one is unjustifiable. [10]To assume a continuum of intelligence across today's species is incompatible with an evolutionary perspective, and this preconception must not be allowed to guide studies of brain evolution. [11]The information-processing systems of different animals have been designed to respond to different stimuli, diverse ""cognitive substrates,"" and therefore expectations of an interspecific regularity between these IPS and various other body measures are ill-conceived.[12]What # lacking # a good definition # intelligence that will allow us # say something # how an animal copes # its own ecology and not how closely # approximates human behavior. [13]There are undeniable trends in the history of life -- towards larger brains in mammals and larger neocortices in primates -- but to generalize correlations of these trends into a concept of intelligence should not be attempted until an accurate definition is developed. [14]Until that time, the most that comparative brain size studies can do is demonstrate correlations and thereby pose questions for scientists who focus on the evolution of species with one of these correlated characteristics.Q. Which of the following contains the correct sequence of missing words in the sentence [12]? (Missing words indicated by ‘#’.)

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DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer?
Question Description
DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer? for CLAT 2025 is part of CLAT preparation. The Question and answers have been prepared according to the CLAT exam syllabus. Information about DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer? covers all topics & solutions for CLAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer?.
Solutions for DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer? in English & in Hindi are available as part of our courses for CLAT. Download more important topics, notes, lectures and mock test series for CLAT Exam by signing up for free.
Here you can find the meaning of DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer?, a detailed solution for DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer? has been provided alongside types of DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice DIRECTIONS (16-20): Read the following passage carefully and answer the questions given thereafter on the basis of the passage. Certain words/phrases are underline to help you to locate them while answering some of the questions.It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.How can an effective advertising be built, according to the passage?a)By conducting live demonstrations of the products.b)By announcing handsome discounts.c)By understanding the market playersd)By introducing free gift schemes.e)None of theseCorrect answer is option 'E'. Can you explain this answer? tests, examples and also practice CLAT tests.
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