Question Description
It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?a)ornaments and cosmeticsb)Food itemsc)cars and expensive toursd)Medicine and life-saving equipmente)None of theseCorrect answer is option 'C'. Can you explain this answer? for CLAT 2025 is part of CLAT preparation. The Question and answers have been prepared according to the CLAT exam syllabus. Information about It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?a)ornaments and cosmeticsb)Food itemsc)cars and expensive toursd)Medicine and life-saving equipmente)None of theseCorrect answer is option 'C'. Can you explain this answer? covers all topics & solutions for CLAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?a)ornaments and cosmeticsb)Food itemsc)cars and expensive toursd)Medicine and life-saving equipmente)None of theseCorrect answer is option 'C'. Can you explain this answer?.

Solutions for It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?a)ornaments and cosmeticsb)Food itemsc)cars and expensive toursd)Medicine and life-saving equipmente)None of theseCorrect answer is option 'C'. Can you explain this answer? in English & in Hindi are available as part of our courses for CLAT. Download more important topics, notes, lectures and mock test series for CLAT Exam by signing up for free.

Here you can find the meaning of It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?a)ornaments and cosmeticsb)Food itemsc)cars and expensive toursd)Medicine and life-saving equipmente)None of theseCorrect answer is option 'C'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?a)ornaments and cosmeticsb)Food itemsc)cars and expensive toursd)Medicine and life-saving equipmente)None of theseCorrect answer is option 'C'. Can you explain this answer?, a detailed solution for It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?a)ornaments and cosmeticsb)Food itemsc)cars and expensive toursd)Medicine and life-saving equipmente)None of theseCorrect answer is option 'C'. Can you explain this answer? has been provided alongside types of It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?a)ornaments and cosmeticsb)Food itemsc)cars and expensive toursd)Medicine and life-saving equipmente)None of theseCorrect answer is option 'C'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice It is a truism that effective advertising must be built on an understanding of the consumer. Yet sometimes perceptions and assumptions about people and about countries prevent marketers from responding to the opportunities inherent in social change. There are two subjects about which everyone in the marketing and advertising communities has strong opinions and preconceptions. One of them is women. The other is international marketing.It isn’t too many years ago that markets in the United States were clearly separated by gender. The assumption was that the target for all the expensive, big-ticket products and services, such as cars, travel and financing services were men. On the other hand, women were sold food, household, fashion goods and cosmetics. It is remarkable to recall that at that time, working women were invisible in the marketing and advertising plans.Most advertisers thought of women consumers as housewives. The usual target definition was “any housewife, 18 to 49”. Occasionally, they would recognize young, single women, who in those days described girls as natural targets for cosmetic and fashion targets. These two perceptions of women dominated marketing approaches to women in those days.The surge of women entering the workforce has revolutionized the way we define the consumer market place. We find that men are crossing over into the supermarkets and shopping for food and household products that used to be the exclusive responsibility of the housewives.We find women crossing over into big-ticket product categories. They have become good customers for financial services, travel and cars. We find that not all working women are young, single girls, and not all housewives are married.In short, our perception of the total consumer marketplace has turned upside down as a result of this one single demographic fact. The concept of effective advertising and marketing must be built on an understanding of the consumer, particularly relevant to the international market-place.Q.Which of the following falls in the big-ticket product categories?a)ornaments and cosmeticsb)Food itemsc)cars and expensive toursd)Medicine and life-saving equipmente)None of theseCorrect answer is option 'C'. Can you explain this answer? tests, examples and also practice CLAT tests.