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Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast.The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs or the commercials in them—in the first place.Which of the following, if true, offers the most support to the advertisers' claims that the DTR services are currently hurting their businesses?
  • a)
    Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.
  • b)
    DTR services charge such high rates that only a small percentage of consumers subscribe to them.
  • c)
    The average per-second cost of advertising on television has risen every year for the past two decades.
  • d)
    More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.
Correct answer is option 'D'. Can you explain this answer?
Verified Answer
Companies that advertise on television complain that digital televisio...
Suggests that the defense stated by the DTR services providers works only in theory, not in practice. If most subscribers to these services are automatically avoiding all commercials, the companies that have paid to broadcast advertising messages to these viewers are going to get less of a return from their advertising investment, which will hurt their businesses.
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Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast.The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs or the commercials in them—in the first place.Which of the following, if true, offers the most support to the advertisers' claims that the DTR services are currently hurting their businesses?a)Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.b)DTR services charge such high rates that only a small percentage of consumers subscribe to them.c)The average per-second cost of advertising on television has risen every year for the past two decades.d)More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.Correct answer is option 'D'. Can you explain this answer?
Question Description
Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast.The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs or the commercials in them—in the first place.Which of the following, if true, offers the most support to the advertisers' claims that the DTR services are currently hurting their businesses?a)Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.b)DTR services charge such high rates that only a small percentage of consumers subscribe to them.c)The average per-second cost of advertising on television has risen every year for the past two decades.d)More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.Correct answer is option 'D'. Can you explain this answer? for UPSC 2024 is part of UPSC preparation. The Question and answers have been prepared according to the UPSC exam syllabus. Information about Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast.The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs or the commercials in them—in the first place.Which of the following, if true, offers the most support to the advertisers' claims that the DTR services are currently hurting their businesses?a)Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.b)DTR services charge such high rates that only a small percentage of consumers subscribe to them.c)The average per-second cost of advertising on television has risen every year for the past two decades.d)More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.Correct answer is option 'D'. Can you explain this answer? covers all topics & solutions for UPSC 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast.The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs or the commercials in them—in the first place.Which of the following, if true, offers the most support to the advertisers' claims that the DTR services are currently hurting their businesses?a)Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.b)DTR services charge such high rates that only a small percentage of consumers subscribe to them.c)The average per-second cost of advertising on television has risen every year for the past two decades.d)More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.Correct answer is option 'D'. Can you explain this answer?.
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