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Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in which it sells umbrellas at the exits of subway stations during rainy weather. The umbrellas will be sold at a price that is slightly higher than normal. The company thinks the sales of these higher – priced umbrellas will be greater than normal sales of umbrellas, because the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.
The author assumes which of the following about the purchasers of the umbrellas in predicting the sales of the umbrellas?
  • a)
    Customers who do not feel immediate pressure to purchase will not do so.
  • b)
    Normally priced umbrellas are not profitable for singing in the Rain Umbrellas Corp.
  • c)
    Very few people buy Singing in the Rain’s normally priced umbrellas.
  • d)
    Singing in the Rain Umbrellas Corp. will have to stop selling normally priced umbrellas when it starts selling higher priced umbrellas.
  • e)
    Most potential customers of Singing in the Rain’s higher priced umbrellas will not have acquired an umbrella previously.
Correct answer is option 'A'. Can you explain this answer?
Verified Answer
Singing in the Rain Umbrella Corp. plans to institute a marketing camp...
ID the question: Assume is an obvious key word. Work the argument: C: Sales of umbrellas at subway exits while it’s raining will be greater than normal sales. P: People will be forced to buy umbrellas if they don’t want to get wet. A: They don’t have umbrellas with them. They are unwilling to get wet. POE: In (B), profitability of normally priced umbrellas is irrelevant. In (C), sales of normally priced umbrellas are irrelevant. (D) doesn’t deal with the issue. (E) looks good, but it’s not right. Potential customers might have umbrellas, but the issue is whether they have an umbrella with them. (A) makes the link. If it’s raining and you don’t have an umbrella, you feel the pressure to make a purchase. On some assumption questions, you may have a lot of difficulty spotting the necessary assumption due to the way the answers are worded. This is particularly true with answer choices containing negative words such as not and never. One way to check whether an answer choice is a necessary assumption is to negate, or reverse, that answer. If the negation would weaken the argument, that answer is a necessary assumption.
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Singing in the Rain Umbrella Corp. plans to institute a marketing camp...
Customers' Decision Making Process:
Customers who do not feel immediate pressure to purchase will not do so. This assumption is crucial because it is the basis for the company's prediction that sales of higher-priced umbrellas will be greater than normal sales. If customers do not feel an urgent need to buy an umbrella, they may opt to wait until they find a more reasonably priced option or until the rain stops.

Impulse Purchases:
The success of selling higher-priced umbrellas at subway stations relies on customers feeling pressured to make a quick decision due to the rainy weather. If customers do not perceive an immediate need for an umbrella, they may choose not to purchase one, even if they face the risk of getting wet.

Behavioral Economics:
This assumption aligns with the principles of behavioral economics, which suggest that individuals are more likely to make impulsive purchases when faced with a sense of urgency or scarcity. By assuming that customers who do not feel immediate pressure will not purchase the umbrellas, the company can better predict the success of its marketing campaign.
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Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in which it sells umbrellas at the exits of subway stations during rainy weather. The umbrellas will be sold at a price that is slightly higher than normal. The company thinks the sales of these higher – priced umbrellas will be greater than normal sales of umbrellas, because the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.The author assumes which of the following about the purchasers of the umbrellas in predicting the sales of the umbrellas?a)Customers who do not feel immediate pressure to purchase will not do so.b)Normally priced umbrellas are not profitable for singing in the Rain Umbrellas Corp.c)Very few people buy Singing in the Rain’s normally priced umbrellas.d)Singing in the Rain Umbrellas Corp. will have to stop selling normally priced umbrellas when it starts selling higher priced umbrellas.e)Most potential customers of Singing in the Rain’s higher priced umbrellas will not have acquired an umbrella previously.Correct answer is option 'A'. Can you explain this answer?
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Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in which it sells umbrellas at the exits of subway stations during rainy weather. The umbrellas will be sold at a price that is slightly higher than normal. The company thinks the sales of these higher – priced umbrellas will be greater than normal sales of umbrellas, because the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.The author assumes which of the following about the purchasers of the umbrellas in predicting the sales of the umbrellas?a)Customers who do not feel immediate pressure to purchase will not do so.b)Normally priced umbrellas are not profitable for singing in the Rain Umbrellas Corp.c)Very few people buy Singing in the Rain’s normally priced umbrellas.d)Singing in the Rain Umbrellas Corp. will have to stop selling normally priced umbrellas when it starts selling higher priced umbrellas.e)Most potential customers of Singing in the Rain’s higher priced umbrellas will not have acquired an umbrella previously.Correct answer is option 'A'. Can you explain this answer? for GMAT 2025 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in which it sells umbrellas at the exits of subway stations during rainy weather. The umbrellas will be sold at a price that is slightly higher than normal. The company thinks the sales of these higher – priced umbrellas will be greater than normal sales of umbrellas, because the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.The author assumes which of the following about the purchasers of the umbrellas in predicting the sales of the umbrellas?a)Customers who do not feel immediate pressure to purchase will not do so.b)Normally priced umbrellas are not profitable for singing in the Rain Umbrellas Corp.c)Very few people buy Singing in the Rain’s normally priced umbrellas.d)Singing in the Rain Umbrellas Corp. will have to stop selling normally priced umbrellas when it starts selling higher priced umbrellas.e)Most potential customers of Singing in the Rain’s higher priced umbrellas will not have acquired an umbrella previously.Correct answer is option 'A'. Can you explain this answer? covers all topics & solutions for GMAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Singing in the Rain Umbrella Corp. plans to institute a marketing campaign in which it sells umbrellas at the exits of subway stations during rainy weather. The umbrellas will be sold at a price that is slightly higher than normal. The company thinks the sales of these higher – priced umbrellas will be greater than normal sales of umbrellas, because the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.The author assumes which of the following about the purchasers of the umbrellas in predicting the sales of the umbrellas?a)Customers who do not feel immediate pressure to purchase will not do so.b)Normally priced umbrellas are not profitable for singing in the Rain Umbrellas Corp.c)Very few people buy Singing in the Rain’s normally priced umbrellas.d)Singing in the Rain Umbrellas Corp. will have to stop selling normally priced umbrellas when it starts selling higher priced umbrellas.e)Most potential customers of Singing in the Rain’s higher priced umbrellas will not have acquired an umbrella previously.Correct answer is option 'A'. Can you explain this answer?.
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The company thinks the sales of these higher – priced umbrellas will be greater than normal sales of umbrellas, because the purchasers of these umbrellas will be forced to buy them if they do not want to get wet.The author assumes which of the following about the purchasers of the umbrellas in predicting the sales of the umbrellas?a)Customers who do not feel immediate pressure to purchase will not do so.b)Normally priced umbrellas are not profitable for singing in the Rain Umbrellas Corp.c)Very few people buy Singing in the Rain’s normally priced umbrellas.d)Singing in the Rain Umbrellas Corp. will have to stop selling normally priced umbrellas when it starts selling higher priced umbrellas.e)Most potential customers of Singing in the Rain’s higher priced umbrellas will not have acquired an umbrella previously.Correct answer is option 'A'. Can you explain this answer? tests, examples and also practice GMAT tests.
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