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When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.

Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?
  • a)
    The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.
  • b)
    A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.
  • c)
    Consumers seeking a high level of excitement often make impulse purchases.
  • d)
    The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.
  • e)
    The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.
Correct answer is option 'D'. Can you explain this answer?
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Most Upvoted Answer
When, on a particular shopping trip, a consumer purchases an item whic...
The researcher could only draw conclusions about the feelings associated with impulse purchases if it was established that a purchase was unplanned. The information provided only confirms the excitement of impulse buying luxury items, and assumptions about other scenarios or high-priced items are not supported. Therefore, the correct answer is (D).
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When, on a particular shopping trip, a consumer purchases an item whic...


Explanation:

Determining whether the consumer had planned to buy the luxury item:
- The researchers' conclusion is based on the premise that consumers are more excited when they make impulse purchases of luxury items.
- To properly assess this, the researchers must have had a reliable way to determine whether the consumer had initially planned to buy the luxury item.
- This is crucial in establishing a correlation between impulse purchases of luxury items and heightened excitement levels.

Importance of distinguishing between planned and impulse purchases:
- Distinguishing between planned purchases and impulse purchases is essential for accurate research findings.
- If a consumer had already planned to buy a luxury item, the excitement level upon purchasing it may not be solely attributed to the impulse nature of the purchase.
- Therefore, the researchers must have had a method to differentiate between planned and impulse purchases to draw valid conclusions.

Validity of the research findings:
- The reliability of the research findings hinges on the researchers' ability to accurately determine whether a purchase was made impulsively.
- By establishing a clear distinction between planned and impulse purchases, the researchers can confidently assert that the heightened excitement is indeed linked to impulse buying behavior.

Conclusion:
- The researchers must have had a dependable way to ascertain whether the consumer had planned to purchase the luxury item to support their conclusion that impulse purchases of luxury items lead to increased excitement levels.
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When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer?
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When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer? for GMAT 2024 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer? covers all topics & solutions for GMAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer?.
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If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer? defined & explained in the simplest way possible. 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If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. 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If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. 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If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer? tests, examples and also practice GMAT tests.
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