When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an andldquo;impulse purchase.andrdquo; The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchersandrsquo; investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer?

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Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?

a)
The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.
b)
A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.
c)
Consumers seeking a high level of excitement often make impulse purchases.
d)
The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.
e)
The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.

Correct answer is option 'D'. Can you explain this answer?

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When, on a particular shopping trip, a consumer purchases an item whic...

The credited answer is choice (D). If the researcher was able to conclude anything about how an impulse purchase made someone feel, then the researcher first had to know that it was an impulse purchase, that is, that the purchase was not planned. If the researcher had no way to determine whether a purchase was planned or unplanned, then the researcher would have no way of determining which purchases were impulse purchases.

We know the consumer find the impulse purchase of a luxury item more exciting than the planned purchases. We don’t necessarily know how exciting the impulse purchase of an essential need is—maybe it’s less exciting than the impulse purchase of a luxury item, or maybe it’s just as exciting. We suspect from real life that this may be true, but we cannot determine this from information in the prompt, so it can’t be the answer to a “must be true question.” Thus, choice (A) is incorrect.

We only know about the excitement brought about by an impulse purchase of a luxury item, but we have no information about what happens if a purchase is planned but not made. Choice (B) inappropriate extends the pattern into situations the prompt doesn’t cover at all. Choice (B) is incorrect.

We know that the impulse purchase of a luxury item is exciting, but we don’t know whether this is sufficient inducement for a person seeking excitement to make this kind of purchase frequently. The expense, for example, might be a mitigating factor. We can conclude nothing for certain about this, so choice (C) is incorrect.

This is a tempting one—we certainly might suspect that the luxury items of higher price would be bought as impulse purchases less frequently. We might suspect this, but notice that the prompt says nothing about high price vs. low price items. This answer choice invites us to bring in irrelevant outside knowledge, so, like (A), it can’t be the answer to a “must be true question.” Choice (E) is incorrect.

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When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer?

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When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer? for GMAT 2024 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer? covers all topics & solutions for GMAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an “impulse purchase.” The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.Q. If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer?.

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If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. 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If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?a)The impulse purchase of a luxury or non-essential item is more exciting than the impulse purchase of an essential need.b)A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.c)Consumers seeking a high level of excitement often make impulse purchases.d)The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.e)The probability that a consumer makes an impulse purchase of an item decreases the price of the item increases.Correct answer is option 'D'. Can you explain this answer? tests, examples and also practice GMAT tests.

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