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It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of  India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2 and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2 is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2 and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.
Please help AMS Careers with the correct decisions on the following plans.
Q. If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:
  • a)
    HT
  • b)
    TOI
  • c)
    Either HT or TOI
  • d)
    Data inadequate
Correct answer is option 'B'. Can you explain this answer?
Verified Answer
It was realised by AMS Careers, that for creating awareness in the mar...
TOI will give an expected response of 50 x 10 = 500 while HT will given an expected response of 45 x 10 = 450. Hence, TOI will be a better option in term s o f numbers o f responses.
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It was realised by AMS Careers, that for creating awareness in the mar...



Explanation:

Analysis of Response Generation and Cost in TOI and HT:
- TOI has a higher response generation rate for both 161-200 cm2 and 200+ cm2 sizes.
- The cost per cm2 for TOI is lower for multiple insertions compared to HT.

Determination of Correct Decision:
- Given that the only consideration is the number of responses, AMS should run the campaign in TOI.
- TOI offers a better response generation rate at a lower cost for multiple insertions.
- The expected response generation per insertion is higher in TOI for both sizes of advertisements.

Conclusion:
- Therefore, based on the analysis of response generation and cost, the correct decision for AMS Careers would be to run the campaign in TOI for maximum response generation at an optimal cost.

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It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement Education Times in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement HT Horizons and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If AMS decides to go in for an advertising campaign o f 10 insertions, which will be the best option (in terms o f cost) for a size o f 243 era2?

It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement Education Times in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement HT Horizons and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.AMS has decided to advertise in TOl but is confused on length between 80 cm and 81 cm but is sure about the width, i.e., 3 cm and 3 insertions. What should be the length?

It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer?
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It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer? for LR 2024 is part of LR preparation. The Question and answers have been prepared according to the LR exam syllabus. Information about It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for LR 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer?.
Solutions for It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for LR. Download more important topics, notes, lectures and mock test series for LR Exam by signing up for free.
Here you can find the meaning of It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer?, a detailed solution for It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer? has been provided alongside types of It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice It was realised by AMS Careers, that for creating awareness in the market, newspaper advertising is very effective but it should be done consistently. The Timex of India (T O l) which claims to have 40 percent of the total market share brings out a weekly supplement ‘Education Times’ in which the advertising cost for the range 0 to 240 sq.cm for 1-2 insertions with a validity period o f 30 days is Rs 50/cm2, for 3-5 insertions with a validity period of 60 days is Rs 43/cm2and 6 onwards insertions with validity period of 90 days is Rs 40/cm2. The cost for size of advertisement 241+ cm2 for 1-2 insertions with validity period 30 days is Rs 50/cm2 and for 3-5 insertions with validity period 60 days is Rs 40/cm2 and for 6 onwards insertion with validity period of 90 days is Rs 35/cm2. The expected response generation per insertion in TOl in the size 161-200 cm2is 40 and in the size 200 + cm2 is 50. Another great market player is Hindustan Times with the weekly supplement ‘HT Horizons’ and it claims to have 35% o f the total market share and the cost o f advertising in it for 1-2 insertions with validity period: Number o f insertion + one week is Rs 40/cm2. for 3 - 6 insertions with validity period: Number of insertions + 2 weeks is Rs 37/cm2and for 7 insertions onwards with validity' period: no of insertions + 3 weeks is Rs 34/cm2. The expected response generation per insertion is 35 for 160- 200cm2 and 45 for 200+ cm2 size.Please help AMS Careers with the correct decisions on the following plans.Q.If the only consideration for the choice of the newspaper is the number of responses, then AMS should run the campaign of Question 22 in:a)HTb)TOIc)Either HT or TOId)Data inadequateCorrect answer is option 'B'. Can you explain this answer? tests, examples and also practice LR tests.
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