SARAS Aajeevika Mela is an initiative under Deen Dayal Upadhyaya Antyodaya Yojana.

Deen Dayal Upadhyaya Antyodaya Yojana (DAY-NRLM) is a flagship program of the Ministry of Rural Development, Government of India. It aims to alleviate poverty by empowering rural women and promoting sustainable livelihood opportunities. The program focuses on improving the social and economic status of the rural poor, particularly women, through the formation of self-help groups (SHGs) and their federations.

SARAS Aajeevika Mela is an important component of DAY-NRLM and is organized to showcase the achievements of the program and provide a platform for SHGs to exhibit and sell their products. Let's understand more about SARAS Aajeevika Mela and its significance:

1. What is SARAS Aajeevika Mela?
SARAS Aajeevika Mela is a national-level exhibition cum sale event that brings together rural artisans, entrepreneurs, and SHGs from different parts of the country. The mela provides a platform for these individuals and groups to showcase their products, skills, and innovations. It aims to promote rural livelihoods, encourage entrepreneurship, and create market linkages for rural artisans and producers.

2. Objectives of SARAS Aajeevika Mela:
- To promote rural entrepreneurship and rural artisans.
- To provide a platform for rural SHGs to exhibit and sell their products.
- To create market linkages for rural producers and artisans.
- To showcase the achievements of DAY-NRLM and its impact on rural livelihoods.
- To encourage innovation and skill development in rural areas.

3. Key Features of SARAS Aajeevika Mela:
- Exhibition and Sale: The mela features stalls and pavilions where SHGs and rural artisans display and sell their products. These products include handicrafts, handlooms, textiles, organic produce, food items, and other locally made goods.

- Cultural Performances: SARAS Aajeevika Mela also includes cultural performances by artists from different regions, showcasing the rich cultural diversity of India.

- Workshops and Skill Development: The mela organizes workshops and training sessions to enhance the skills of rural artisans and entrepreneurs. These workshops cover various aspects of product development, marketing, and business management.

- B2B Meetings: The mela facilitates business-to-business meetings where SHGs and rural entrepreneurs can interact with potential buyers, retailers, and exporters. This helps in establishing market linkages and expanding their customer base.

4. Significance of SARAS Aajeevika Mela:
- Market Access: SARAS Aajeevika Mela provides a platform for rural artisans and producers to directly connect with consumers and potential buyers. It helps them access new markets and expand their customer base, thereby improving their income and livelihood opportunities.

- Women Empowerment: The mela focuses on empowering rural women by promoting self-help groups and entrepreneurship. It provides them with a platform to showcase their skills and become financially independent.

- Skill Development: Through workshops and training sessions, SARAS Aajeevika Mela promotes skill development among rural artisans and entrepreneurs. It helps them enhance their product quality, design, and marketing strategies, making them more competitive