The term applied to the affective component of how we feel about a certain group is prejudice.

Prejudice is a negative or positive evaluation or attitude towards individuals based solely on their membership in a particular group. It involves preconceived notions and stereotypes about the characteristics, behaviors, and abilities of individuals belonging to that group. Prejudice can be based on various factors such as race, ethnicity, religion, gender, sexual orientation, socioeconomic status, etc.

Prejudice is an affective component because it refers to the emotions, feelings, and attitudes we have towards a certain group. It is subjective and can vary from person to person. Prejudice often leads to biased judgments and discriminatory behavior towards members of the target group, but it is important to note that prejudice itself is not the same as discrimination.

Discrimination, on the other hand, refers to the behavioral component where individuals are treated differently based on their membership in a particular group. It is the unfair or unequal treatment of individuals or groups based on their perceived differences. Discrimination can be overt or covert, ranging from individual acts of prejudice to systemic and institutionalized forms of discrimination.

Archetype refers to a universally recognizable symbol, pattern, or prototype that is deeply rooted in the collective unconscious of a society or culture. It represents a typical example or model of a certain concept or idea.

Stereotype refers to a widely held but oversimplified and generalized belief or idea about a particular group or category of people. It involves assuming that all individuals within a group share the same characteristics or traits. Stereotypes can be both positive and negative and often lead to biased judgments and discriminatory behavior.

In summary, prejudice refers to the affective component of how we feel about a certain group. It involves preconceived notions and stereotypes and can be positive or negative. Prejudice often leads to discrimination, which is the behavioral component of unfair treatment based on perceived differences.