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Analyse the information given below, considering one the following correct options:
By the late nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle-class apartments. And those who hung the calendars had to see the advertisements, day after day, through the year. In these calendars, once again, we see the figures of Gods being used to sell new products. Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. The message very often seemed to say: if you respect the royal figure, then respect this product; when the product was being used by kings, or produced under Royal command, its quality could not be questioned.
  • a)
    Use of calendars
  • b)
    Use of advertisements
  • c)
    Use of images
  • d)
    Market for goods
Correct answer is option 'D'. Can you explain this answer?
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Analyse the information given below, considering one the following co...
British manufactures attempted to take over the Indian market on the other hand Indian weavers and craftsmen, traders and industrialists resisted colonial controls, demanded tariff protection, created their own spaces, and tried to extend the market for their produce.
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Analyse the information given below, considering one the following co...
Analysis of the Use of Calendars in Advertising
The correct answer being option 'D'—Market for goods—highlights the significant role calendars played in promoting products during the late nineteenth century. Here’s a detailed explanation:
Widespread Use of Calendars
- Calendars were not limited to literate individuals; they reached a diverse audience, including those who could not read.
- They were prominently displayed in various locations, such as tea shops, poor households, offices, and middle-class apartments.
Constant Exposure to Advertisements
- Calendars provided continuous exposure to advertisements, as they were viewed daily throughout the year.
- This repeated visibility helped to reinforce brand messages and create a lasting impression on consumers.
Association with Authority and Quality
- The use of images of gods and important personages in calendars helped create a sense of trust and legitimacy around the products.
- The implied message was clear: if a product was associated with respected figures like emperors and nawabs, its quality was assured.
Impact on Consumer Behavior
- This marketing strategy targeted the emotions and beliefs of consumers, influencing their purchasing decisions.
- The integration of authority figures into advertisements helped establish a strong market presence for goods, leading to increased sales.
In summary, option 'D'—Market for goods—accurately captures the essence of how calendars were utilized as a powerful marketing tool to attract consumers and promote products. Their widespread display and the strategic use of imagery played a critical role in shaping consumer perceptions and behaviors.
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Direction: The entire staff was roused and maids rushed in and out bringing his day bed, his night bed, favourite cushions, toys and rubber rings, breakfast bowl, lunch bowl, supper bowl. Realising that my car would never hold all the stuff, I started to drive away. As I moved off, Mrs. Pumphrey, with a despairing cry, threw an armful of the little coats through the window. I looked in the mirror before I turned the corner of the drive; everybody was in tears. Out on the road, I glanced down at the pathetic little animal gasping on the seat by my side. I patted the head and Tricky made a brave effort to wag his tail. “Poor old lad,” I said. “You haven’t a kick in you but I think I know a cure for you.”As the extract indicates, Mrs. Pumphrey indulged Tricky and bought him many things. Choose the option that best describes the kinds of advertisement/s that seem likely to persuade Mrs. Pumphrey to buy something for Tricky.(i) Statistics Appeal – Such advertisements use facts and data to convince consumers to buy products. (ii) Scarcity Appeal – Such advertisements create a feeling of exclusivity and are often used to convince people to take advantage of a sale or limited period offer.(iii) Personal Appeal – Such advertisements focus on evoking emotions to convince consumers and often relate to family or other inter-personal interactions.(iv) Fear Appeal – Such advertisements focus on inspiring some kind of fear to convince consumers to take action in order to avoid certain negative or undesirable consequences.

Direction: The entire staff was roused and maids rushed in and out bringing his day bed, his night bed, favourite cushions, toys and rubber rings, breakfast bowl, lunch bowl, supper bowl. Realising that my car would never hold all the stuff, I started to drive away. As I moved off, Mrs. Pumphrey, with a despairing cry, threw an armful of the little coats through the window. I looked in the mirror before I turned the corner of the drive; everybody was in tears. Out on the road, I glanced down at the pathetic little animal gasping on the seat by my side. I patted the head and Tricky made a brave effort to wag his tail. “Poor old lad,” I said. “You haven’t a kick in you but I think I know a cure for you.”As the extract indicates, Mrs. Pumphrey indulged Tricky and bought him many things. Choose the option that best describes the kinds of advertisement/s that seem likely to persuade Mrs. Pumphrey to buy something for Tricky.(i) Statistics Appeal – Such advertisements use facts and data to convince consumers to buy products. (ii) Scarcity Appeal – Such advertisements create a feeling of exclusivity and are often used to convince people to take advantage of a sale or limited period offer.(iii) Personal Appeal – Such advertisements focus on evoking emotions to convince consumers and often relate to family or other inter-personal interactions.(iv) Fear Appeal – Such advertisements focus on inspiring some kind of fear to convince consumers to take action in order to avoid certain negative or undesirable consequences.

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Analyse the information given below, considering one the following correct options:By the late nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle-class apartments. And those who hung the calendars had to see the advertisements, day after day, through the year. In these calendars, once again, we see the figures of Gods being used to sell new products. Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. The message very often seemed to say: if you respect the royal figure, then respect this product; when the product was being used by kings, or produced under Royal command, its quality could not be questioned.a)Use of calendarsb)Use of advertisementsc)Use of imagesd)Market for goodsCorrect answer is option 'D'. Can you explain this answer?
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Analyse the information given below, considering one the following correct options:By the late nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle-class apartments. And those who hung the calendars had to see the advertisements, day after day, through the year. In these calendars, once again, we see the figures of Gods being used to sell new products. Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. The message very often seemed to say: if you respect the royal figure, then respect this product; when the product was being used by kings, or produced under Royal command, its quality could not be questioned.a)Use of calendarsb)Use of advertisementsc)Use of imagesd)Market for goodsCorrect answer is option 'D'. Can you explain this answer? for Class 10 2024 is part of Class 10 preparation. The Question and answers have been prepared according to the Class 10 exam syllabus. Information about Analyse the information given below, considering one the following correct options:By the late nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle-class apartments. And those who hung the calendars had to see the advertisements, day after day, through the year. In these calendars, once again, we see the figures of Gods being used to sell new products. Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. The message very often seemed to say: if you respect the royal figure, then respect this product; when the product was being used by kings, or produced under Royal command, its quality could not be questioned.a)Use of calendarsb)Use of advertisementsc)Use of imagesd)Market for goodsCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for Class 10 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Analyse the information given below, considering one the following correct options:By the late nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers and magazines, calendars were used even by people who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle-class apartments. And those who hung the calendars had to see the advertisements, day after day, through the year. In these calendars, once again, we see the figures of Gods being used to sell new products. Like the images of gods, figures of important personages, of emperors and nawabs, adorned advertisement and calendars. The message very often seemed to say: if you respect the royal figure, then respect this product; when the product was being used by kings, or produced under Royal command, its quality could not be questioned.a)Use of calendarsb)Use of advertisementsc)Use of imagesd)Market for goodsCorrect answer is option 'D'. Can you explain this answer?.
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