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Identify the function of marketing that is also given by F.W. Taylor as one of the Techniques of Scientific Management.
- a)Motion study
- b)Functional Foremanship
- c)Standardisation
- d)Fatigue study
Correct answer is option 'C'. Can you explain this answer?
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Identify the function of marketing that is also given by F.W. Taylor a...
Standardization refers to the process of setting standards for every business activity; it can be standardization of process, raw material, time, product, machinery, methods, or working conditions
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Identify the function of marketing that is also given by F.W. Taylor a...
Standardisation:
Standardisation is a function of marketing that involves creating consistency in products, processes, and procedures to meet customer expectations and achieve operational efficiency. F.W. Taylor, known for his contributions to the field of Scientific Management, also emphasized the importance of standardisation in the workplace.
Relation to F.W. Taylor's Techniques of Scientific Management:
Taylor believed that standardisation was essential for improving productivity and efficiency in organizations. By establishing standard methods of work, tools, and procedures, Taylor aimed to eliminate variability and inefficiencies in production processes. This concept aligns with the principles of marketing, where standardisation helps in delivering consistent quality, meeting customer preferences, and building brand loyalty.
Benefits of Standardisation in Marketing:
1. Consistency: Standardisation ensures that products and services meet the same quality standards across different locations, leading to a consistent customer experience.
2. Cost-efficiency: By streamlining processes and reducing variation, standardisation helps in lowering production costs and maximizing resources.
3. Brand Image: Consistent delivery of products and services builds trust and credibility among customers, enhancing the brand's reputation in the market.
4. Customer Satisfaction: Standardisation enables companies to meet customer expectations efficiently, resulting in higher satisfaction levels and repeat business.
In conclusion, standardisation plays a crucial role in marketing by ensuring consistency, efficiency, and customer satisfaction. F.W. Taylor's emphasis on standardisation as a key component of Scientific Management underscores its importance in modern business practices.
Standardisation is a function of marketing that involves creating consistency in products, processes, and procedures to meet customer expectations and achieve operational efficiency. F.W. Taylor, known for his contributions to the field of Scientific Management, also emphasized the importance of standardisation in the workplace.
Relation to F.W. Taylor's Techniques of Scientific Management:
Taylor believed that standardisation was essential for improving productivity and efficiency in organizations. By establishing standard methods of work, tools, and procedures, Taylor aimed to eliminate variability and inefficiencies in production processes. This concept aligns with the principles of marketing, where standardisation helps in delivering consistent quality, meeting customer preferences, and building brand loyalty.
Benefits of Standardisation in Marketing:
1. Consistency: Standardisation ensures that products and services meet the same quality standards across different locations, leading to a consistent customer experience.
2. Cost-efficiency: By streamlining processes and reducing variation, standardisation helps in lowering production costs and maximizing resources.
3. Brand Image: Consistent delivery of products and services builds trust and credibility among customers, enhancing the brand's reputation in the market.
4. Customer Satisfaction: Standardisation enables companies to meet customer expectations efficiently, resulting in higher satisfaction levels and repeat business.
In conclusion, standardisation plays a crucial role in marketing by ensuring consistency, efficiency, and customer satisfaction. F.W. Taylor's emphasis on standardisation as a key component of Scientific Management underscores its importance in modern business practices.
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Identify the function of marketing that is also given by F.W. Taylor as one of the Techniques of Scientific Management.a)Motion studyb)Functional Foremanshipc)Standardisationd)Fatigue studyCorrect answer is option 'C'. Can you explain this answer?
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