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Which of the following measures to check inflation involves appealing to consumers to cut back on consumption of items showing higher inflation?
  • a)
    Demand-side measure
  • b)
    Supply-side measure
  • c)
    Cost-side measure
  • d)
    None of the above
Correct answer is option 'A'. Can you explain this answer?
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Which of the following measures to check inflation involves appealing ...
Demand-side measures involve appealing to consumers to cut back on consumption of items showing higher inflation. However, this measure has generally failed across the world, especially in case of essential items like wheat, rice, milk, etc.
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In a poor country like India, as income rises people first concentrate on increasing their consumption of what they regard as basic or more essential consumer goods. For the poor, these goods would primarily include cereals and for people at successive levels of higher income protective foods, simple non-food consumer goods, more modern, better quality non-food consumer goods and simple consumer durables, better quality consumer goods, and so on. When the demand for basic and more essential consumer goods is more or less met, demand for the next higher level of consumer goods begins to impinge on consumer decision making and their consumption increases. There is thus a hierarchy of income levels and a hierarchy of consumer goods. As incomes rise and one approaches the turning point referred to, there is an upward movement along the hierarchy in the demand for consumer goods which exhibits itself in a relative increase in the demand for these goods. If one examines the past consumption behaviour of households in India, one finds confirmation of the proposition just made. Until the mid seventies one notices a rise in the proportion of consumption expenditure on cereals, and thereafter, a steady decline reflecting a progressive increase in the relative expenditure on non-cereal or protective foods. About the same time the rising trend in the share of food in total consumption expenditure also begins to decline, raising the proportion of expenditure on non-food consumer goods. Simultaneously one also notices a sharper rise in the proportion of expenditure on consumer durables. Thus, what one sees is an upward movement in consumer demand along the hierarchy of consumer goods which amounts to a major change in consumer behaviour.Prices of protective food have risen because

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Which of the following measures to check inflation involves appealing to consumers to cut back on consumption of items showing higher inflation?a)Demand-side measureb)Supply-side measurec)Cost-side measured)None of the aboveCorrect answer is option 'A'. Can you explain this answer?
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