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Customers in introduction stage of life cycle of products are classified as____________.
  • a)
    Early adopters
  • b)
    Laggards
  • c)
    Middle majority customers
  • d)
    Innovators
Correct answer is option 'A'. Can you explain this answer?
Most Upvoted Answer
Customers in introduction stage of life cycle of products are classifi...
Understanding the Introduction Stage of Product Life Cycle
In the product life cycle, the introduction stage is critical as it marks the launch of a new product into the market. During this phase, customer behavior significantly influences a product's early success.
Classification of Customers
Customers in this stage are typically classified as:
  • Early Adopters: These are the individuals who are quick to embrace new innovations. They play a crucial role in the success of a product during its introduction phase.
  • Laggards: This group is more resistant to change and tends to wait until a product is well-established before considering it.
  • Middle Majority Customers: These consumers adopt a product after it has gained some market traction, typically after early adopters have validated it.
  • Innovators: This category includes those who are the very first to try out new ideas, but they are usually a smaller segment compared to early adopters.

Why Early Adopters?
Early adopters are vital for the following reasons:
  • Influence: They often have a significant impact on the perceptions of the product among the broader consumer base.
  • Feedback: Early adopters provide valuable feedback that can guide improvements and marketing strategies.
  • Market Validation: Their acceptance helps to validate the product, making it more appealing to the middle majority and laggards.

In summary, early adopters are classified as customers in the introduction stage because they are crucial to establishing the product's presence in the market. Their willingness to try new products facilitates acceptance and helps pave the way for broader adoption.
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Community Answer
Customers in introduction stage of life cycle of products are classifi...
Early adopters are the first customers to adopt a new product or technology before the majority of the population does. They're often called "lighthouse customers" because they serve as a beacon of light for the rest of the population to follow, which will take the technology or product mainstream.
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Customers in introduction stage of life cycle of products are classified as____________.a)Early adoptersb)Laggardsc)Middle majority customersd)InnovatorsCorrect answer is option 'A'. Can you explain this answer?
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