Sourav Ganguly, the former Indian cricket captain, has been named as the new brand ambassador of West Bengal.

West Bengal is a state located in the eastern part of India. It is known for its rich cultural heritage, historical significance, and diverse landscapes. The state has produced several renowned personalities in various fields, including sports.

Sourav Ganguly, popularly known as Dada, is one of the most successful cricket captains in the history of Indian cricket. He has represented India at the international level and has led the team to numerous victories. Ganguly is known for his aggressive style of play and his ability to turn around the fortunes of the Indian cricket team.

The announcement of Ganguly as the brand ambassador of West Bengal is a strategic move by the state government to promote tourism and showcase the cultural and sporting achievements of the state. By associating with a popular and successful sports personality like Ganguly, the government aims to attract tourists and investors to the state.

Ganguly's association with West Bengal is not new. He hails from Kolkata, the capital city of the state, and has always been proud of his roots. He has been actively involved in promoting sports and other initiatives in the state. Ganguly's appointment as the brand ambassador of West Bengal is a recognition of his achievements and his contribution to the state.

As the brand ambassador, Ganguly will be responsible for promoting various aspects of West Bengal, including its tourism, culture, heritage, and sports. He will be expected to participate in promotional campaigns, events, and initiatives to create awareness and attract visitors to the state. Ganguly's popularity and influence are expected to have a positive impact on the state's image and help in boosting tourism and development.

Overall, the appointment of Sourav Ganguly as the brand ambassador of West Bengal is a significant move by the state government to leverage his popularity and promote the state's tourism and cultural heritage. It is a recognition of his achievements and his association with the state, and is expected to have a positive impact on West Bengal's image and development.