Which factor would likely shift the demand curve to the right?a) A ris...
An increase in advertising can effectively boost consumer interest and preference for a product, leading to higher demand at all price levels, thus shifting the demand curve to the right.
Which factor would likely shift the demand curve to the right?a) A ris...
Understanding Demand Curve Shifts
The demand curve represents the relationship between the price of a product and the quantity demanded by consumers. Several factors can cause this curve to shift, indicating changes in consumer demand.
What Causes a Rightward Shift?
A rightward shift in the demand curve indicates an increase in demand at all price levels. Among the options provided, the correct factor that would likely cause this shift is:
Increased Advertising
- When a company invests in advertising, it increases awareness and perceived value of the product among consumers.
- Effective advertising can create a stronger desire for the product, leading more consumers to buy it regardless of the price.
Other Options Explained
- Rise in Price of Complementary Goods:
- This would likely decrease demand for the product, as higher prices for complementary goods can deter consumers from purchasing both.
- Decrease in Consumer Income:
- A reduction in consumer income typically leads to a decrease in demand for normal goods, shifting the curve leftward.
- Decrease in Price of Substitute Goods:
- Lower prices for substitute goods can lead consumers to switch away from the original product, thereby decreasing its demand.
Conclusion
In summary, the correct answer is option 'C' because increased advertising enhances consumer interest and demand for a product, leading to a rightward shift in the demand curve. Understanding these factors is crucial for businesses and economists in predicting market behavior.