What is difference between personal and mass communication atleast 5 points?

Question

Answer

Personal Communication - It's the communication between person to person. Mass Communication - It's the communication among masses. Mass Communication, refers to media like periodicals, television, internet, radio, etc.. which is available to all members of the public.

Answer

Personal Communication ---
1. It's the communication between person to person.
2. It provides necessary communication between two people making man a social animal.
3. We have letters, e-mails, SMSs, telephone and mobile phone facilities which also includes STD and ISD services.

Mass Communication ---
1. It's the communication among masses.
2. It provides entertainment as well as creates awareness among the masses.
3. It includes radio, television, newspapers, magazines, books, films, etc.

Answer

Personal Communication:
Personal communication refers to the exchange of information between individuals in a face-to-face or one-on-one setting. It involves direct interaction and can take various forms such as conversations, phone calls, or letters. Personal communication is typically characterized by its intimate and individual nature.

Mass Communication:
Mass communication, on the other hand, refers to the dissemination of information to a large and diverse audience through various channels. It involves the use of mass media platforms such as television, radio, newspapers, and the internet to reach a wide range of people simultaneously.

Now let's explore the five key differences between personal and mass communication:

1. Interactivity:
- Personal communication is highly interactive as it allows for immediate feedback and response from both parties involved. There is an opportunity for active engagement and dialogue, enabling individuals to clarify their thoughts and perspectives.
- Mass communication, on the other hand, is largely one-way and lacks the same level of interactivity. The sender of the message is typically distant from the receiver, making it difficult to establish a direct connection or receive immediate feedback.

2. Audience Size:
- Personal communication is usually limited to a small number of participants, often involving individuals who have a personal relationship or connection. The audience size is restricted to the people directly involved in the communication.
- Mass communication, however, reaches a large and diverse audience. The content is intended for consumption by a broad range of individuals with varying backgrounds, interests, and perspectives. The audience size can range from thousands to even millions of people.

3. Control over the Message:
- In personal communication, individuals have a high level of control over the message they convey. They can tailor their language, tone, and content based on the specific recipient, their relationship, and the context of the communication.
- In mass communication, the sender has less control over how the message is interpreted or received by the audience. The message needs to be crafted in a way that is understandable and appealing to a diverse range of individuals, which may lead to a loss of personalization.

4. Speed of Communication:
- Personal communication allows for immediate and real-time interaction between individuals. Whether it is a face-to-face conversation or a phone call, the exchange of information happens instantly.
- Mass communication, on the other hand, often involves a time delay between the sender and the receiver. The information is disseminated through various media channels and reaches the audience at different times, depending on their access and engagement with the media platforms.

5. Feedback and Response:
- Personal communication provides an opportunity for immediate feedback and response. Individuals can clarify doubts, ask questions, and seek further elaboration on the information being shared.
- Mass communication, due to its large-scale nature, makes it challenging to receive direct feedback or response from the entire audience. While some channels may offer limited opportunities for engagement, the overall feedback is often delayed or less direct.

In conclusion, personal communication is characterized by its interactivity, limited audience size, high control over the message, immediate speed, and direct feedback. In contrast, mass communication reaches a broader audience, has less control over the message interpretation, involves a time delay, and may have limited feedback opportunities.

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