Demand Factor:
Demand factor is a measure of how much the actual demand for a particular resource or service differs from the maximum potential demand. It is calculated by dividing the actual demand by the maximum potential demand.

Explanation:
The demand factor can have a value greater than one, equal to one, or less than one.

A) Less than one:
If the demand factor is less than one, it means that the actual demand is less than the maximum potential demand. This indicates that the resource or service is not being fully utilized and there is room for growth. It could be due to factors such as low awareness, limited availability, high prices, or other barriers.

B) Greater than one:
If the demand factor is greater than one, it means that the actual demand exceeds the maximum potential demand. This suggests that the resource or service is being overutilized or there is a surge in demand. It could be due to factors such as increased population, changing consumer preferences, or other market dynamics.

C) Equal to one:
If the demand factor is equal to one, it means that the actual demand is exactly equal to the maximum potential demand. This indicates that the resource or service is being utilized to its full capacity and there is no excess or shortage of demand.

Conclusion:
In the given question, the correct answer is option 'A', which states that the value of the demand factor is less than one. This implies that the actual demand for the resource or service is less than its maximum potential demand. It suggests that there is scope for increasing the utilization or demand for the resource or service.