Consumer consciousness is being aware of your right as a consumer while buying any goods or services. Example : It is common to see consumers bargaining with sellers for additional discounts below the MRP. Because of conscious consumers, most of the sweet shops do not include the weight of the container when they weigh sweets

(1) The ISI and Agmark logos are quality certifications on certain classes of products. Consumers must look for such certification while purchasing items requiring these marks.(2) Consumers must have adequate knowledge about the products that they are buying, so that they can make an informed choice of the correct product to buy.

The Need for Consumer Consciousness

Consumer consciousness refers to the awareness and understanding that consumers have about the products and services they purchase. It involves being knowledgeable about the impact of our consumption choices on various aspects of our lives, as well as on society and the environment. Consumer consciousness is crucial for several reasons, including making informed decisions, promoting ethical practices, and fostering sustainability. Here are two examples that illustrate the need for consumer consciousness:

1. Product Safety and Quality:
Consumers need to be conscious of the safety and quality of the products they purchase. By being aware of potential risks and hazards associated with certain products, consumers can make informed decisions to protect their own well-being and that of their families. For instance, consider the case of toys that contain harmful chemicals such as lead. If consumers are conscious of the potential dangers of these toys, they can choose to avoid purchasing them, thereby safeguarding the health of their children.

Moreover, consumer consciousness also encourages consumers to demand high-quality products. By understanding the importance of quality, consumers can make choices that lead to improved products and services in the market. This awareness can drive companies to prioritize quality and invest in research and development, ultimately benefiting both consumers and producers.

2. Ethical and Sustainable Practices:
Consumer consciousness plays a vital role in promoting ethical practices and sustainability. When consumers are conscious of the social and environmental impact of their consumption choices, they can support companies that align with their values. For example, consumers who are aware of the unethical labor practices in certain industries can choose to buy products from companies that ensure fair wages and safe working conditions for their employees.

Furthermore, consumer consciousness can drive the demand for sustainable products and practices. When consumers understand the environmental consequences of their choices, they can opt for eco-friendly alternatives. This can lead to a shift in the market towards more sustainable production methods, reduced waste, and conservation of resources, contributing to a healthier planet.

In conclusion, consumer consciousness is essential in today's society. It empowers consumers to make informed decisions, promotes ethical practices, and fosters sustainability. By being conscious of product safety and quality as well as ethical and sustainable practices, consumers can contribute to a more responsible and sustainable marketplace.