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Which of the following statements is not an objective of social advertising?
- a)To change attitudes and mindset, as people influence people
- b)To target social networks and social groups
- c)To advertise products on social networking sites for personal commercial value
- d)To motivate members of the public to engage in voluntary social activity
Correct answer is option 'C'. Can you explain this answer?
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Which of the following statements is not an objective of social advert...
Social advertising is advertising that relies on social information or networks in generating, targeting and delivering marketing communications. It is not done for personal commercial value. So, option (3) is the correct answer.
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Which of the following statements is not an objective of social advert...
Objective of social advertising
Social advertising refers to the use of advertising techniques to promote social causes or ideas. It aims to bring about a positive change in society by influencing people's attitudes, behaviors, and beliefs. The objective of social advertising is to create awareness, educate, and motivate individuals to take action for the betterment of society. However, not all objectives of social advertising are the same. Let's examine the given options to identify which one is not an objective of social advertising.
a) To change attitudes and mindset, as people influence people:
This statement aligns with one of the primary objectives of social advertising. It recognizes the power of individuals in influencing others and aims to change attitudes and mindsets through persuasive communication. By targeting the attitudes and beliefs of individuals, social advertising seeks to create a ripple effect, where one person's positive change can influence others.
b) To target social networks and social groups:
Targeting social networks and social groups is another objective of social advertising. It recognizes the influence of social connections and the power of peer-to-peer communication. By targeting specific networks or groups, social advertising can leverage the existing relationships and trust within these communities to spread its message effectively.
c) To advertise products on social networking sites for personal commercial value:
This statement is not an objective of social advertising. Social advertising focuses on promoting social causes, ideas, or behaviors that benefit society as a whole. It is not primarily concerned with advertising products for personal commercial gain. While businesses may use social networking sites for advertising their products, it falls under the realm of commercial advertising rather than social advertising.
d) To motivate members of the public to engage in voluntary social activity:
Motivating members of the public to engage in voluntary social activity is one of the core objectives of social advertising. By raising awareness about social issues and providing opportunities for individuals to get involved, social advertising aims to mobilize people to take action and contribute to positive social change.
In conclusion, the statement that is not an objective of social advertising is c) To advertise products on social networking sites for personal commercial value. Social advertising is primarily concerned with promoting social causes, ideas, and behaviors for the betterment of society, rather than advertising products for personal commercial gain.
Social advertising refers to the use of advertising techniques to promote social causes or ideas. It aims to bring about a positive change in society by influencing people's attitudes, behaviors, and beliefs. The objective of social advertising is to create awareness, educate, and motivate individuals to take action for the betterment of society. However, not all objectives of social advertising are the same. Let's examine the given options to identify which one is not an objective of social advertising.
a) To change attitudes and mindset, as people influence people:
This statement aligns with one of the primary objectives of social advertising. It recognizes the power of individuals in influencing others and aims to change attitudes and mindsets through persuasive communication. By targeting the attitudes and beliefs of individuals, social advertising seeks to create a ripple effect, where one person's positive change can influence others.
b) To target social networks and social groups:
Targeting social networks and social groups is another objective of social advertising. It recognizes the influence of social connections and the power of peer-to-peer communication. By targeting specific networks or groups, social advertising can leverage the existing relationships and trust within these communities to spread its message effectively.
c) To advertise products on social networking sites for personal commercial value:
This statement is not an objective of social advertising. Social advertising focuses on promoting social causes, ideas, or behaviors that benefit society as a whole. It is not primarily concerned with advertising products for personal commercial gain. While businesses may use social networking sites for advertising their products, it falls under the realm of commercial advertising rather than social advertising.
d) To motivate members of the public to engage in voluntary social activity:
Motivating members of the public to engage in voluntary social activity is one of the core objectives of social advertising. By raising awareness about social issues and providing opportunities for individuals to get involved, social advertising aims to mobilize people to take action and contribute to positive social change.
In conclusion, the statement that is not an objective of social advertising is c) To advertise products on social networking sites for personal commercial value. Social advertising is primarily concerned with promoting social causes, ideas, and behaviors for the betterment of society, rather than advertising products for personal commercial gain.
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Which of the following statements is not an objective of social advertising?a)To change attitudes and mindset, as people influence peopleb)To target social networks and social groupsc)To advertise products on social networking sites for personal commercial valued)To motivate members of the public to engage in voluntary social activityCorrect answer is option 'C'. Can you explain this answer?
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