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What factors give birth to the consumer movement in India?? trace it's evolution.?
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What factors give birth to the consumer movement in India?? trace it's...
There r many factors:1. Till the 1970s, consumer organisations were mostly busy writing articles and holding exhibitions. 2. It began as social force with the need to protect and promote consumer intrest against unfair and unethical trade practices.3. Extreme food shortage, hoarding, black marketing and adulteration of food led to the consumer movement becoming an organised area in 1960s.4.In 1986, the indian gov. enacted the consumer protection act, also known as COPRA. This was the major step in the consumer movement in india.
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What factors give birth to the consumer movement in India?? trace it's...
Factors Leading to the Consumer Movement in India
Consumer movement in India emerged due to various socio-economic changes and challenges faced by consumers:
  • Awareness of Consumer Rights: Increased literacy and awareness about consumer rights led to a demand for justice and protection.
  • Economic Liberalization: Post-1991, liberalization increased competition, leading consumers to seek better quality and services.
  • Exploitation by Businesses: Practices like false advertising and poor quality goods prompted consumers to organize and demand accountability.
  • Globalization: Exposure to international standards heightened consumer expectations and needs for protection.
  • Technological Advancements: The rise of digital platforms facilitated information sharing and mobilization among consumers.

Evolution of the Consumer Movement in India
The consumer movement in India has evolved through key phases:
  • Early Initiatives (1960s-1980s): Initial awareness campaigns began, focusing on consumer education and rights.
  • Formation of Consumer Organizations (1970s): NGOs and groups like the Consumer Guidance Society of India emerged to address grievances.
  • Legislative Framework (1986): The Consumer Protection Act was enacted, providing legal backing for consumer rights.
  • Global Influence (1990s): Adoption of global consumer protection principles led to enhanced advocacy and awareness.
  • Digital Advocacy (2000s-Present): Social media and online platforms have empowered consumers, facilitating swift mobilization and complaint redressal.

The consumer movement in India continues to evolve, adapting to new challenges and opportunities in a rapidly changing marketplace.
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What factors give birth to the consumer movement in India?? trace it's evolution.?
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