Choose the factors which gave birth to the consumer movement in India ...
There were many factors that gave birth to the consumer movement in India.
It started as a social force with the need to protect the consumers against unfair and unethical trade practices being followed by many retailers and manufacturers. These included creating artificial shortages, hoarding cereals and other agricultural products, black marketing of goods and adulteration of cooking oils and food items. Till 1986, consumer organizations were highlighting issues by writing articles in newspapers and magazines about these bad practices of merchants.
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Choose the factors which gave birth to the consumer movement in India ...
Factors Leading to the Consumer Movement in India
The consumer movement in India emerged due to various malpractices affecting consumers, leading to a strong demand for rights and protections. Below are the key factors that contributed to this movement:
Hoarding
- Hoarding refers to the illegal accumulation of goods by traders or businesses to create artificial scarcity in the market.
- This practice leads to inflated prices, making essential items unaffordable for the average consumer.
Black Marketing
- Black marketing involves the sale of goods at prices higher than the government-sanctioned rates.
- This often occurs during times of shortage, exploiting consumers' needs and further damaging market integrity.
Food Shortage
- Food shortages, caused by factors like poor agricultural policies or natural disasters, make it difficult for consumers to access basic necessities.
- The resulting crisis amplifies the vulnerability of consumers, highlighting the need for protection against exploitative practices.
Adulteration of Food
- Adulteration involves mixing inferior or harmful substances with food items, compromising safety and quality.
- This practice poses serious health risks and underscores the necessity for stringent regulations to protect consumers.
Conclusion
The combination of hoarding, black marketing, food shortages, and adulteration created an environment where consumers were increasingly vulnerable. These issues sparked awareness and activism, ultimately giving birth to the consumer movement in India. The movement aimed to empower consumers, enforce their rights, and promote ethical business practices, leading to various reforms in consumer protection laws and policies.
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